[Video] Interpretive Dance Captures the Spirit of the Galaxy Fold

 

The launch Galaxy Fold will herald the arrival of a whole new category of smartphones, introducing one of the most meaningful innovations in smartphone technology in the past decade. Samsung has released a new video on 15th, ahead of the commercial launch of the device.

 

This video dramatizes the device’s unique trait, the foldable screen, through a powerfully-crafted dance performance, created by world-renowned choreographer Amy Gardner.

 

The film follows a dancer as she breaks free from rigidity and physical constraints. She moves through a period of self-exploration and into a state of self-realization that manifests in a powerful dance sequence. The film then resolves with the reveal of the Galaxy Fold, clasped in the dancer’s hand. The music is a modern reinterpretation of ‘Tom’s Diner’ from the critically acclaimed artist Santigold.

 

Pio Schunker at global marketing team said “As much as the Fold is a brand-new category-changing device, we challenged ourselves to create a marketing campaign that was on-par with this product. Therefore, we did not rely on ‘traditional’ launch ideas where it was focused mostly on communicating product features – but rather on how we could communicate effectively with our target audience emotionally. As you can see from our initial teaser using the bold Korean type on a global scale, we continued to do our best to deliver the product story in unique and new ways with the Galaxy Fold.”

 

The video offers viewers a tantalizing new perspective on Samsung’s most advanced and innovative device to date. Further Galaxy Fold videos, embracing a range of imaginative concepts, will be released on Samsung’s social media in the run up to the device’s global launch.

* This article was originally published here

Replay A Galaxy Event Here

 

After three captivating events across the globe, A Galaxy Event has now drawn to a close and the wait for the launch of the Galaxy A70 and Galaxy A80 is nearly over.

 

If you weren’t able to catch A Galaxy Event live, or want to check out the showcase again, you can watch a replay of the entire event above. You can also follow all the coverage at the Samsung Newsroom to find out more about how the Galaxy A series is ushering in a new Era of Live.

* This article was originally published here

The Annual Samsung Tomorrow Solutions Competition Opens Globally

Samsung Electronics today announced that Samsung Tomorrow Solutions 2019, an idea competition aimed at creating a better world, will be open globally starting from April 11^th. The contest is an annual event which was held for the first time in 2013 with an aim to contribute to society by developing creative ideas to solve social problems. This year is the second time the event is being held globally.

 

Applicants can submit their ideas in four categories, including education, health/medicine, environment/safety, and local community development. Samsung Tomorrow Solutions helps the applicants develop and implement their ideas utilizing Samsung Electronics’ technology and capabilities, making it distinctive from other contests that simply offer monetary prizes.

 

Now in its seventh year, the competition boasts a number of successful submissions that have made an impact on society such as a thermal imaging system and a portable diagnostic device for eye diseases. These solutions are now being used in fire rescue missions and in health care services in developing countries, respectively, contributing to local communities and creating a better world.

 

Teams who advance to the final round of the competition after passing the preliminary and semi-final rounds will be eligible for financial support for further development of their solutions as well as mentoring by Samsung Electronics employees and experts in the relevant field. A total of 200 million Korean Won (approximately 180 thousand U.S. Dollars) in prizes will be awarded to the winners who will put their solutions to the test by developing and trialing them.

 

After the competition is completed, the winners will attempt to make a tangible difference in society by applying their own solutions to real life situations. For solutions that are expected to have a particularly far-reaching impact on society, Samsung Electronics will provide an unlimited amount of support for product/service development, partnerships, and initial business costs to commercialize the innovation.

 

An ophthalmologist uses Project BOM’s portable device for eye disease diagnosis at a community health center in Quang Tri, Vietnam.

 

For example, the portable diagnostic device for eye diseases presented by team Project BOM, the grand prize winner of the 2018 Impact awards, received additional technical and financial support from Samsung Electronics to further develop the technology. Project BOM developed a retinal camera and a medical information platform using smartphones to reduce the occurrence of preventable blindness that results from limited access to medical treatment.

 

More specifically, Samsung Electronics and the Project BOM team collaborated to make improvements and provided the device to 20 community health centers in Quang Tri, Vietnam. Distribution to additional 20 health centers in other locations is planned for this year. This solution started from an idea by medical professionals and was realized with the support of Samsung Electronics to bring innovation to the medical industry in developing countries where there is a lack of advanced equipment for eye diseases.

 

Samsung Tomorrow Solutions is open to anyone who wants to contribute to creating a better world. Interested applicants can apply at the Samsung Tomorrow Solutions website (http://www.tomorrowsolutions.org) by 6 p.m. on May 16th (UTC+09:00).

* This article was originally published here

Samsung Awarded by Thai Government for its Dual Vocational Education Program

Thai Samsung Electronics has been recognized for its contributions to vocational skills education by Thailand’s Ministry of Education for a second consecutive year. The Samsung Dual Vocational Education Program (Samsung DVE) has played a vital role in helping students develop skills that are essential for careers in vocational fields and has assisted over 100 skilled technicians since 2016.

 

Samsung DVE returned in 2019 for the program’s fourth year, partnering with the Office of Vocational Education Commission in Thailand. The program prepares students for vocational careers as skilled technicians, a profession in high demand in both the Thai and ASEAN labor markets. Samsung DVE has provided vocational training, internships and job opportunities, with a significant proportion of participating students going on to serve customers at Samsung Service Centers nationwide.

 

 

 

Commenting on the award, Jung Sung Park, Director of Customer Service Planning, Thai Samsung Electronics Co., Ltd said: “Samsung is pleased and proud to have a role in the skills and career development of Thai technicians. The company is delighted to make this contribution to the Thai labor market. This program not only affirms the company’s commitment to creating benefits for Thai society through its expertise in technology and innovation, but also indicates that Samsung is prioritizing the development of human resources – in particular vocational skills – which are currently in high demand in the Thai labor market.”

 

 

Dr. Suthep Chittayawong, Secretary-General of the Vocational Education Commission, said: “The Office of the Vocational Education Commission would like to thank Samsung for creating this project and is delighted that the company has given importance to the development of skilled labor, especially technicians, who are in short-supply at this moment. At present, major industries in Thailand need skilled workers to drive the country’s economy toward Thailand’s 4.0 goal. This collaboration with Samsung is very helpful in giving students real internship experiences, which enable them to learn how to solve real problems in the world of work.”

* This article was originally published here

[Photo] Here’s What Happened at ‘A Galaxy Event’

On April 10, during a jam-packed event that spanned three continents and was livestreamed for the world to see, Samsung Electronics revealed the all-new Galaxy A70 and Galaxy A80 – smartphones designed for the Era of Live.

 

The globe-spanning event, which was headquartered in Bangkok and included satellite showcases in Milan and São Paolo, was kicked off by DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. After unveiling the latest additions to the Galaxy A range, which Koh described as “devices that make cutting-edge innovation the standard for everyone,” Samsung demonstrated how it optimized the smartphones, inside and out, for the way we communicate today.

 

In case you missed it, here’s a recap of some of A Galaxy Event’s most exciting moments.

 

 

[Bangkok]

DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics, takes to the stage in Bangkok and introduces the crowd to the Galaxy A70 and Galaxy A80.

 

Koh proudly presents the Galaxy A70 (right) and Galaxy A80 (left), the latter of which features Samsung’s first-ever rotating camera.

 

Samsung New Zealand’s Jacob Barton describes how the Galaxy A70’s Super AMOLED Infinity-U Displays offer “a richer viewing experience through spectacularly vibrant colors in all conditions. So you can enjoy every pixel of your photos, videos and games.”

 

After the presentation, Samsung welcomes the Galaxy A series’ newest ambassadors to the stage – Lisa, Jennie, Rosé and Jisoo, of K-Pop sensation BLACKPINK – who thrill the crowd with an unforgettable performance.

 

After the performance, BLACKPINK’s Lisa (left) and Jisoo share a few of their favorite Galaxy A series features.

 

Guests pose for a fun selfie with the Galaxy A70.

 

Guests get hands-on with the Galaxy A70 and Galaxy A80 in the Bangkok event’s experience zone.

 

 

[Milan]

‘A Galaxy Event’s Italian showcase was held at the city’s famed Padiglione d’Arte Contemporanea.

 

The experience zone at Samsung’s satellite event in Milan is packed with guests eager to test out the new smartphones’ powerful features.

 

A guest snaps a photo of the Galaxy A70’s sleek, ergonomic design.

 

In Milan, the fun continues after the showcase with a live performance.

 

 

[São Paolo] 

A new generation enters the Era of Live.

 

A Galaxy Event’s São Paolo showcase offered fun for all ages.

 

Guests of the São Paolo event take part in fun dancing lessons at the ‘Dance Studio’.

 

Excited audience members connect through an incredible live experience.

* This article was originally published here

New Samsung Galaxy A80: Built for the Era of Live

 

Samsung Electronics reveals the new Galaxy A80 – a smartphone created for the way people are engaging in the Era of Live. People are increasingly using their smartphones to share live interactions – capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening right now. We are moving from the ‘era of the selfie’ to the ‘era of live’, where people are fostering more genuine and meaningful connections. Built to drive this evolution, the Galaxy A80 offers compelling innovations: a captivating, full-screen display, Samsung’s first revolutionary rotating camera and an intelligent battery.

 

“Consumers are at the center of everything we do and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

 

 

Capture the World as You See It

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to sacrifice on quality.

 

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favorite views can be shared with less panning.

 

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

 

 

Enjoy Immersive Multimedia Experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

 

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

 

 

Stay Connected for Longer

The Galaxy A80’s 3,700mAh battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge your phone quickly – so you don’t miss a beat.

 

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimize your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

 

 

Access What You Need, When You Need It – Safely and Securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimization software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

 

Bixby Routines helps keep you on track by learning your app usage patterns and analyzing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

 

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

 

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay^* and more.

 

 

Express Your Style with an Elegant Design

 

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

 

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

 

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

 

 

Samsung Galaxy A80 Product Specifications**

		Galaxy A80
Display***		6.7-inch FHD+ (1080×2400) Super AMOLED, New Infinity Display
Camera	Front/ Rear	Main: 48MP, F2.0 Ultra Wide: 8MP, F2.2 (123°) 3D Depth . Rotating Camera
Body		165.2 x 76.5 x 9.3 mm
AP		Octa Core (2.2GHz Dual + 1.8GHz Hexa)
Memory		8 GB RAM 128 GB Internal Storage
Micro SD		Not Supported
Battery****		3,700mAh (typical) 25W Super Fast Charging
OS		Android 9.0 (Pie)
Biometric Authentications		On-Screen Fingerprint
Color		Phantom Black, Angel Gold, Ghost White
Design		3D Glass + Metal Frame

 

^*Availability may vary by market
^**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
^***Screen measured diagonally as a full rectangle without accounting for the rounded corners.
^****Typical value tested under third-party lab condition. Rated (minimum) capacity is less. For more information, please visit www.samsung.com.

* This article was originally published here

Find Your Flavor: Samsung’s 24 Hr. Kitchen

The modern kitchen is a dynamic hub, and today’s consumers are seeking a space that can meet their every need around-the-clock. From April 8 to 14, at Fuorisalone 2019 in Milan, Italy, Samsung Electronics is bringing together contemporary trends, smart products, new technologies and superlative design to reveal kitchens that welcome a diverse range of experiences.

 

As we invest increasingly more in our homes, they have become a deeply personal reflection of our selves. In today’s home, there is no place like the kitchen: a space to come together to plan, create and share. Samsung’s built-in appliances form kitchens that match each and every moment of consumers’ lifestyles, 24 hours a day, seven days a week.

 

 

All Day, Every Day

For this year’s exhibition, Samsung presents visitors with the “24 hr. Kitchen”, an interactive and interpretive installation conceived in collaboration with renowned food artist Laila Gohar and Design Studio 2×4.

The 24hr. Kitchen emphasizes the vital role that the kitchen plays as the heart of the home, adapting to every aspect of our ever-changing, 24-hour lives. Samsung kitchen appliances are designed to meet the needs of millennial lifestyles around the clock and, to illustrate this, the Samsung booth has been divided into three rooms – Morning, Day and Evening – each showcasing one of three built-in appliance lineups. One long counter weaves its way through the booth, connecting each room to the next stage in the day.

 

 

 

Reinterpreting the Classics

The exhibition embraces Gohar’s fanciful approach to food, with each room presenting guests with various interpretations of a single ingredient transformed by Samsung kitchen technologies, providing the ideal backdrops to feature Samsung’s built-in packages. Throughout the booth, Samsung’s latest built-in products are featured, from the Dual Cook Flex oven and Induction cooktop, to the Twin Cooling Plus refrigerator and WaterWall dishwasher.

 

 

The Morning room celebrates the heartiness of grains. Upon stepping into the room, guests are greeted with decorative bunches of wheat and an eye-catching arrangement of different kinds of grain. They can enjoy pieces of bread with butter taken from elaborate butter sculptures, a variety of focaccia and volcanic cakes mounded high onto the counter. With clean lines and neutral shades, the Morning room’s Silver Stainless Steel package creates a modern, bright kitchen well suited to the joyous delight of freshly baked bread.

 

 

In the Day room, tomatoes take center stage, with tomatoes on the vine hanging from the ceilings and a display of assorted heirloom tomatoes on the table. Guests are encouraged to savor delicacies such as tomato caviar atop a beetroot cracker, sundried tomatoes and tomato paper with tomato gelée. The tomatoes’ sophisticated pops of color give the Smart Kitchen package the warm glow of daytime.

 

 

The Evening room is devoted to all things sweet. After feasting their eyes on a soft brown sugar landscape, pools of molasses and sugar block sculptures, guests can treat themselves to sweet confections including rock candy lollipops, honeycomb candy and sugar glass. Black Stainless Steel casts a moody atmosphere over the chic sweetness of the Evening room.

* This article was originally published here

How the Galaxy S10+’s Supercharged Specs Take Gaming to the Next Level

 

The culmination of ten years of industry-leading smartphone innovations, the Galaxy S10 line places a laundry list of industry-first and best technologies at users’ fingertips that allow them to do more with their phone than they ever could before.

 

Our previous articles examined how the new flagship line’s groundbreaking display, camera and performance innovations raise the bar for smartphones to follow. Now, using Gameloft Barcelona’s Asphalt 9: Legends as an example, we’ll show you how the Galaxy S10+’s supercharged specs take the gaming experience to the next level.

 

Buckle up, folks. You’re in for a ride.

 

 

Faster Speeds, Better Gameplay

 

In a game like Asphalt 9: Legends, a split-second decision can mean the difference between capturing a race and crashing out of contention. That’s why it’s important that your phone’s processor is capable of handling graphics-heavy games without slowing you down with lag or frequent FPS (frames per second) drops.

 

Featuring up to 12GB of RAM and a next-generation application processor (which improves CPU and GPU performance by up to 29 and 37 percent, respectively),¹ the Galaxy S10+ allows you to leave the days of dealing with spotty FPS, lag, and long load times in your rearview mirror. When playing Asphalt 9: Legends, the Galaxy S10+’s high FPS rate makes details truly pop, and makes each 360-degree spin and slow-motion moment that much more enjoyable.

 

So whether you’re drifting through a turn or tearing down a straightaway, you can trust that the Galaxy S10+ will keep your gameplay snappy and smooth.

 

 

A Smooth Ride

The Galaxy S10+ also features a built-in, AI-based Smart Performance Adjuster that analyzes game playing patterns to make gameplay even smoother. As you’re racing down each track, it’s working to provide stable GPU and CPU performance – and eliminating frustrating peaks and valleys that could potentially slow you down.

 

 

The smartphone’s stable performance makes it abundantly clear that it’s built to handle the best mobile games that the industry has to offer. And that includes 64-bit games as well, which represent the future of mobile gaming.

 

In fact, the Galaxy S10 variants are the first Android devices to feature 64-bit game support. That means better battery drainage and thermal management when playing graphics-intensive games like Asphalt 9: Legends, Fortnite and other popular 64-bit titles that will be released throughout the year.

 

These days, nearly half of all new mobile games are created using the Unity game engine.² In order to offer users the best possible mobile gaming experience, Samsung specially optimized its newest flagships for running Unity-built games. So when you play these titles on your Galaxy S10+, you’ll be playing them in their best form.

 

The smartphones are able to deliver a more seamless and stable gaming experience because they’re the first mobile devices to be optimized to work with Unity’s new Adaptive Performance feature.³ Adaptive Performance support means that when playing high-performance games on your Galaxy S10 line, you’ll enjoy better battery life and smoother, faster performance – without having to worry about your phone overheating. If the game you’re playing was built using the Unity engine, Adaptive Performance will boost its overall performance by approximately 10 percent.

 

 

Keep It Cool

 

Just like cutting-edge supercars feature the latest and greatest in terms of engine technology, the Galaxy S10+ features hardware and software that have been optimized to support truly incredible gaming experiences.

 

Take, for instance, Samsung’s Vapor Chamber cooling system, which allows the Galaxy S10+ to stay cool during heavy gaming sessions. This innovative technology improves GPU efficiency, which means that 3D games are smoother and more immersive than with the Galaxy S9. So as you breeze through each course in Asphalt 9: Legends – burning rubber at one picturesque location after another – you can rest assured that your phone is designed to keep cool when the pressure’s on.

 

 

Stunning Visuals, Immersive Sound

 

As anyone who’s put the pedal to the virtual metal with the Asphalt series knows, when it comes to high-octane mobile racing games, it doesn’t get any better than this.

 

The game’s scenic courses and nitro-fueled racing mayhem look absolutely stunning on the Galaxy S10+’s 6.4-inch, high-resolution Infinity-O Display. The display’s vibrant, lifelike colors add depth and realism to everything from your supercar’s glossy contours to the game’s astoundingly detailed city- and landscapes. It’s also been optimized by Samsung to be easy on the eyes, which makes it perfect for those extended gaming sessions.

 

From the moment you take your mark for the start of the race to the moment you cross the finish line, the Galaxy S10+’s first-of-its-kind⁴ Dolby Atmos for Gaming technology immerses you in rich sound. Accessible in-game via the Game Tools menu, this clever innovation carefully optimizes each level of sound – from background music to sound effects – to create a well-rounded soundscape⁵ that enhances the overall gaming experience.

 

The results are some truly heart-pumping audio effects that ramp up your adrenaline with every turn.

 

 

Game On!

 

Offering easy access to over 30,000 exhilarating games and counting, the Galaxy S10 line’s built-in Game Launcher is your one-stop hub for all things mobile gaming.

 

The convenient app, which allows you to view all of your installed games at once, is packed with intuitive tools designed to help you get the most out of your gaming experience. These allow you to, for example, instantly mute your games’ sound before you begin to play, and make detailed adjustments to game settings in order to optimize performance or save power.

 

The in-game accessible Game Tools menu offers users even more ways to take their gaming experience to the next level. The handy menu includes options to disable calls and notifications while gaming – to minimize distractions – and makes it easy to snap in-game screenshots, record gameplay, lock navigation buttons, and activate the Galaxy S10+’s Dolby Atmos for Gaming mode.

 

To introduce users to more games they’ll love, Game Launcher also offers game recommendations based on users’ usage patterns. Each game’s in-depth rundown includes insights into how the game is trending with Galaxy users worldwide, as well as the average amount of time that users are playing.

 

 

¹ Varies by model and region.
² The Unity game engine is utilized by over 6.5 million developers, and has served as the framework for approximately 40 percent of the world’s top 1,000 most popular mobile games.
³ Adaptive Performance is slated for release in the second half of this year. Availability may vary.
⁴ On a smartphone.
⁵ Approximately 30 percent clearer than the Galaxy S9 according to Samsung Electronics’ internal tests. May vary depending on conditions.

* This article was originally published here

Samsung Electronics and Universal Pictures Home Entertainment Announce HDR10+ Content Collaboration

 

Samsung Electronics and American global content production and distribution company Universal Pictures Home Entertainment (UPHE) announced plans to bring to market titles mastered with HDR10+, the next generation of video standard specification technology developed by Samsung Electronics.

 

HDR10+ (High Dynamic Range 10+) is an open source-based next-generation video standard led by Samsung Electronics. HDR10+ transforms your TV experience with incredible brightness and contrast for each scene, delivering brighter brights and deepest darks. HDR10+ provides an extraordinary HDR picture-quality experience for viewers and delivers the highest-quality viewing experience.

 

Through this partnership, Samsung Electronics and UPHE will collaborate on a wide selection of new release and catalog fare with HDR10+ technology, providing consumers with the best-possible home entertainment viewing experience on a variety of displays.

 

“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, Executive Vice President, Digital Distribution, UPHE.

 

“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Hyogun Lee, Executive Vice President of R&D Team, Visual Display Business at Samsung Electronics. “Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.”

 

Samsung Electronics has been collaborating with various companies such as movie studios and OTT operators since the formation of the HDR10+ LLC in August, 2017, leading the next generation HDR technology and expanding the ecosystem. In addition to Korea, Japan and the US, Samsung will continue to strengthen the HDR10+ logo and certification program partnership in other territories around the world.

 

The HDR10+ certification / logo operating program consists of sharing detailed specifications of technology and test, providing a certification logo and user guide, and certifying the device through a third-party testing laboratory. Logo and technology fees are free. Additional details can be found at www.hdr10plus.org.

 

 

About Universal Pictures Home Entertainment
Universal Pictures Home Entertainment (UPHE – www.uphe.com) is a unit of Universal Filmed Entertainment Group (UFEG). UFEG produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms, as well as consumer products, interactive gaming and live entertainment. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, Universal Brand Development, Fandango and DreamWorks Animation Film and Television. UFEG is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

* This article was originally published here

Samsung’s Multi-Mode Exynos Chipsets Help Bring the 5G Era to Mobile Consumers

 

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that its 5G communication solutions are in mass production for the latest premium mobile devices. The 5G multi-mode chipsets include the previously-introduced Exynos Modem 5100 as well as a new single-chip radio frequency transceiver, the Exynos RF 5500, and supply modulator solution, the Exynos SM 5800, all supporting 5G New Radio (5G-NR) sub-6-gigahertz (GHz) spectrum and legacy radio access technologies that provide mobile device manufacturers with optimum network communication solutions for the 5G era.

 

“Samsung has been an innovator in mobile communication technologies with a strong portfolio of market-proven solutions, and we are well-prepared to extend our leadership into 5G,” said Inyup Kang, president of System LSI Business at Samsung Electronics. “Our multi-mode solutions, the Exynos Modem 5100, Exynos RF 5500 and Exynos SM 5800 will together enable powerful yet energy-efficient 5G performance along with the network versatility that allows users to stay connected wherever they are.”

 

Exynos Modem 5100 is Samsung’s first 5G modem solution that had completed preparations for commercialization in August, 2018, with a successful over-the-air (OTA) 5G-NR data call test. The modem supports virtually all networks from 5G’s sub-6GHz and mmWave spectrums to 2G GSM/CDMA, 3G WCDMA, TD-SCDMA, HSPA and 4G LTE networks in a single chip.

 

For reliable and power-efficient performance, the modem is paired with RF and supply modulator solutions, Exynos RF 5500 and Exynos SM 5800 respectively.

 

Samsung’s Exynos RF 5500 supports legacy networks and 5G-NR sub-6GHz networks in a single chip, offering added flexibility in smartphone designs, especially for today’s premium mobile devices. RF transceivers are key components that allow smartphones to transmit and receive data over the cellular network. When transmitting voice or data from a smartphone to a carrier, the RF up-converts the modem’s baseband signal to high GHz-range cellular frequencies so that data can be sent swiftly over the connected network. Vice versa, when receiving, the signal is down-converted by the RF to baseband frequencies for it to be processed by the modem. The Exynos RF 5500 has 14 receiver paths for download, and supports 4×4 MIMO (Multiple-Input, Multiple-Output) and higher-order 256 QAM (Quadrature Amplitude Modulation) scheme to maximize the data transfer rate over the 5G network.

 

The Exynos SM 5800 is a low-power supply modulator solution for 2G to 5G-NR sub-6GHz that supports up to 100MHz envelope-tracking (ET) bandwidths. As the possibilities for richer content with higher data rates open up with the arrival of 5G, maintaining a highly efficient RF has become more critical in ensuring a longer battery life in a mobile device. The Exynos SM 5800 demonstrates up to a 30-percent power reduction by dynamically adjusting the supply voltage according to the modem’s RF input signal. With an advanced power optimizing ET solution for RF, data can be transmitted more efficiently and reliably over the incredibly fast 5G network.

 

Both the Exynos RF 5500 and SM 5800’s technological breakthroughs have been recognized by the International Solid-State Circuits Conference (ISSCC) committee and were presented at ISSCC 2019 held at San Francisco last February.

 

As the industry moves forward to unfold and discover the full benefits of 5G, Samsung plans to continue pushing for innovation in mobile communication technologies, including RF transceiver and phased array solutions for mmWave along with 5G-embedded mobile processors, that will further drive the proliferation of new applications in mobile devices and emerging industries.

* This article was originally published here

Samsung Electronics Announces Earnings Guidance for 1Q 2019

Samsung Electronics announced its earnings guidance for the first quarter of 2019.

 

• Consolidated Sales: Approximately 52 trillion Korean won
• Consolidated Operating Profit: Approximately 6.2 trillion Korean won

 

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

 

• Sales:  51 ~ 53 trillion Korean won
• Operating Profit: 6.1 ~ 6.3 trillion Korean won

 

※  2018 4Q and 2018 1Q consolidated figures based on K-IFRS are as follows

(in trillion won)	2018.4Q	2018.1Q
Sales	59.27	60.56
Operating profit	10.80	15.64

* This article was originally published here

[Interview] Ushering in a New Era of Connectivity with the Galaxy S10 5G

On April 5, the powerful and feature-packed member of Samsung’s newest flagship line, the Galaxy S10 5G, will officially launch in its first market.

 

Consumers in South Korea will be the first to get their hands on the world’s first 5G smartphone. A monumental release not just for Samsung but for the mobile industry as a whole, the Galaxy S10 5G allows users to unlock an entirely new mobile experience – one that combines bar-raising display, camera and performance innovations with support for the next-generation telecommunications standard, 5G.

 

How will putting the power of 5G into consumers’ hands change the way we enjoy things like AR, VR, 8K video and cloud-based content? To answer those questions and more, Samsung Newsroom spoke with Albert Hoseong Kang, of Samsung Electronics’ Innovative Product Planning Group.

 

 

 

Creating a Faster Future

The Galaxy S10 5G opens the door for users to access unprecedented speeds – up to 20 times faster than 4G.

 

As Kang explained, 5G speeds will fast-track the development of cloud-based services, make the idea of buffering videos a thing of the past, and change the way we create content and enjoy our favorite multimedia. “Downloads and uploads speeds will be dramatically reduced, which means more people will be watching and shooting high-definition content,” said Kang.

 

5G will also revolutionize gaming, sports, and other entertainment. “When 5G networks are implemented, response speeds will be drastically shortened, which means you’ll experience real-time responsiveness with most types of content,” said Kang. “Delay times will be virtually eliminated during sports broadcasts, and games like first-person shooters and racing games, which could be difficult to enjoy due to mobile devices’ technical limitations, will be taken to a whole new level.”

 

This also includes cloud-based games, or games that may be played in real time via a cloud server. Cloud-based games don’t have to be downloaded to your phone, don’t take up storage space, and don’t require individual updates. They do, however, require fast and stable network speeds, which makes them difficult to fully enjoy when connected to 4G networks. But with its 5G network support, the Galaxy S10 5G will allow users to experience graphics-intensive cloud-based games in all their glory.

 

 

The launches of 5G networks will also lead to more utilization of AR services. The Galaxy S10 5G’s innovative 3D Depth Camera works by measuring the length of time it takes for an infrared light signal to bounce off subjects, and uses that data to enhance AR services, generate Live Focus bokeh effects when shooting videos, and measure objects’ size – as well as the distance between them – with Quick Measure.

 

“The Galaxy S10 5G’s 3D Depth Camera will help bring about a variety of useful services,” said Kang. “All of these innovations are the results of careful consideration of how to deliver more value – and new multimedia experiences – to 5G smartphone users.”

 

 

Optimized Inside and Out

The Galaxy S10 5G was designed for consumers who want it all, and optimized to take full advantage of the incredible speed, power and connectivity that comes with 5G networks.

 

 

To maximize users’ immersion when viewing high-quality HD video and other digital 5G content, Samsung equipped the device with a 6.7-inch, edge-to-edge display – the largest in the Galaxy S10 line. To enable users to spend more time streaming, playing and doing, and less time charging, Samsung incorporated a high-capacity 4,500mAh battery, as well as support for Super Fast Charging of 25W.

 

When the time came to decide upon an optimal storage setup, Samsung focused on usability, carefully considering how smartphone users will utilize their devices in the 5G era. This ultimately led to the decision to equip the Galaxy S10 5G with 8GB of RAM and 256GB of baseline storage – the largest baseline storage in the Galaxy S10 line.

 

The Galaxy S10 5G has a futuristic feel to it, which, as Kang pointed out, extends to the design and color of the device. When refining the design, he explained, “We tried to create the impression that using a 5G smartphone is like using the smartphone of the future.”

 

Some of these enhancements included making the side metal frame thinner than on the other Galaxy S10 models, which makes the Galaxy S10 5G more comfortable to hold, and offering the phone in its own unique range of colors¹: Crown Silver, Majestic Black and Royal Gold. The Crown Silver model features a prismatic color treatment, which means that its color changes depending on the angle of the light.

 

 

Driving 5G Innovation

 

As Kang explained, developing the first smartphone optimized for 5G wasn’t easy. Because 5G phones had never been developed before, the process required venturing into unknown territory.

 

“Since it was the first time, we needed to overcome a number of technological barriers,” said Kang. “We also faced difficulties developing new hardware and software.”

 

To overcome those barriers, the company drew from its long history of developing industry-leading mobile innovations.

 

 

“Although it was our first time developing a 5G device, we have a wealth of experience when it comes to developing technologies for new telecommunications standards,” said Kang. “The know-how we accumulated during the shifts from 2G to 3G and from 3G to 4G enabled us to gather valuable insights into the market for 5G devices and their users.”

 

When it came to testing and refining the device, the development team leaned on their company’s leadership in 5G network solutions. As Kang explained, “Samsung has already developed a wide array of end-to-end solutions for 5G services – ranging from network equipment to processors, memory semiconductors and handsets – which made testing easier.”

 

According to Kang, Samsung’s ultimate goal for these solutions, and for the Galaxy S10 5G, is to “create a world where anyone can enjoy 5G,” and create an environment in which cloud, AR, VR and ultra-high definition video services can truly flourish. “We will continue to provide new experiences that deliver the promise of the 5G era by working with our partners and strengthening our leadership in this area,” said Kang.

 

The Galaxy S10 5G’s Korean release is just the beginning. Soon, Samsung’s groundbreaking 5G phone will be released in markets around the world to help usher in the 5G era.

 

 

 

¹ May differ by region and carrier

* This article was originally published here

Samsung Joins the Alliance for Open Media Board of Directors

Samsung recently announced that it has joined the Alliance for Open Media (AOMedia), a nonprofit organization formed by leading internet and media technology companies which intends to define and develop open standards for media compression and delivery over the web.

 

Streaming media consumption continues to grow, enticing new users to the internet and providing everyone with more ways to engage with online media services and content. New technologies from virtual reality and 360-degree video to online gaming and entertainment all have the potential to offer users richer 4K and beyond images with a wider range of colors at faster speeds. AOMedia’s AV1 tackles the challenging technical hurdles to enable this growth – while using compression to reduce data demands. By joining AOMedia at the highest level, Samsung will directly participate in expanding adoption of AV1 to help bring better media experiences to customers and their devices around the world.

 

“Samsung is a recognized pioneer in next-generation multimedia and video compression technology and an active contributor to the international video coding standards. We are committed to fostering innovation through openness,” said Seunghwan Cho, Executive Vice President of Samsung Research, the advanced R&D hub of the company’s SET business (end products). “We’re excited to join AOMedia to help open up new possibilities to use AV1 open-source, cross-platform, online video in ways that will optimize today’s ecosystem to meet the increasing demands of next-generation users.”

 

As an AOMedia member, Samsung joins the ranks of fellow board members Amazon, ARM, Cisco, Facebook, Google, IBM, Intel, Microsoft, Mozilla, Netflix, NVIDIA and others.

 

“We’re tremendously excited to welcome Samsung to the Alliance for Open Media. Samsung is joining AOMedia at a critical time as adoption and use of AV1 picks up throughout the video ecosystem,” said AOMedia Vice President of Communications and Membership, and Director at Google. “We look forward to collaborating with Samsung to accelerate development and adoption of AV1 and future media technologies.”

 

Created at the outset for hardware optimization, the AV1 specification, reference code, and bindings are available for tool makers and developers to design into products at https://aomedia.org/av1-features/get-started/.

* This article was originally published here

[Interview] How the Galaxy S10’s Design Team Created a Galaxy for Everyone

The Galaxy S10 line celebrates a decade of Galaxy innovation with incredible new features and award-winning technologies. But the first thing consumers will notice when they see a new Galaxy S10 isn’t the Dynamic AMOLED display or the pro-grade camera system—it’s the eye-catching design.

 

The Samsung Newsroom sat down with the Galaxy S10 design team to learn more about how they created the most striking Galaxy lineup yet.

 

 

A Whole New Spectrum of Colors and Materials

The overarching design concept of the Galaxy S10 line is: “Radical, Magical”. From its bright colors and luxurious materials, to its sleek shape and bold display, the Galaxy S10 delivers radical change with a magical feel. Focusing on “prism colors”, the design team aimed to create iridescent hues that change depending on how they catch the light, so each device refracts light to produce a vast spectrum of colors.

 

 

“To create Prism White, we overlaid around 1,000 sheets of nanofilms together, each with different reflectivity,” explained Duyeong Choi, a member of the Design Team’s CMF Group responsible for color. “It was especially difficult to fine-tune which colors would stand out the most.”

 

 

In addition to adopting the prismatic design, the team also introduced bold new colors that are particularly attractive to Millennials and Gen Z. Youngmi Shin, in charge of the design strategy division from the Design Team elaborated: “We chose playful colors in line with current trends, with ‘Canary Yellow^*’ for the Galaxy S10e based on the viral-hit color Gen Z Yellow and ‘Flamingo Pink^*’ for the Galaxy S10e, S10, and S10+.”

 

In a Galaxy-first, the team also introduced premium, ceramic backs for the Galaxy S10+ with the colors Ceramic Black and Ceramic White. Recalling traditional ceramicware, which is heated to 1,400- degrees centigrade to achieve a tough exterior, the Galaxy S10+’s ceramic backs offer greater strength and durability, as well as better scratch resistance, thanks to an added inner layer of scatter-protection film. The beautiful ceramic finish is the result of an intense, 200 hour-long process, handled by Samsung from start to finish. “Some users want a more sophisticated look and substantive feel for their device,” Shin said.

 

 

“The Galaxy S10 line is defined by choice. From the option of a flat display and compact form factor of the Galaxy S10e, to the larger, end-to-end displays of the S10 and S10+, there’s something for everybody,” Seungho Jang, a member of the Flagship Product Design Group in the Design Team, emphasized.

 

 

The Difference is in the Detail

Ensuring that the Galaxy S10 line was free of any friction or frustration was a top priority for the designers. For instance, the team had to position the front camera so that it did not interfere with content on the display, and they had to optimize the refractive ratio of the display to minimize bezels.

 

 

There were also larger challenges. A secure, comfortable grip is a vitally important consideration for a smartphone, so the form factor was a major point of focus for the design team.

 

“The Galaxy S10’s feeling of openness comes from its shape at the edges,” Jang continued. “We shaped the sides of the device to be smooth and solid like a pebble. Not only does it feel great in your hand, it reduces the shadow on the display from reflected light.” 

 

These design choices can influence the integrity of the display—especially one as technologically advanced as the Infinity-O Display. Dongkyun Kim of the design team recalled the development process: “The key is finding the perfect balance between the feelings of solidness and slimness.”

 

 

Putting it All Together

With the Galaxy S10 line, every decision—big or small—mattered. The result is something extraordinary: a device that honors the Galaxy legacy and sets a new standard for the smartphone.

 

Seungho Jang reflected: “In smartphone design, continual innovation is no easy task, but we are always listening to users, and are committed to pushing the boundaries of design to create Galaxy devices that everyone can enjoy.”

 

(From left) Seungho Jang, Dongkyun Kim, Duyeong Choi, and Youngmi Shin from Samsung Electronics’ Mobile Communications Division design team who designed the Galaxy S10 line

 

^*Availability of Canary Yellow and Flamingo Pink may differ by region, device, and carrier.

* This article was originally published here

The Next Generation Speed and Performance Starts with Galaxy S10 5G, Samsung’s First 5G Smartphone on the Market

Samsung Electronics today announced the Samsung Galaxy S10 5G will be available for purchase in Korea starting April 5, 2019. Over the past decade, Samsung has worked closely with network operators, device manufacturers and software developers to make 5G a reality with its complete end-to-end solution. Now, consumers will be able to unlock an entirely new mobile experience with the most advanced network available and the powerful and innovative features of the Samsung Galaxy S10 5G.

“We are at the beginning of a new era where the incredible speed and connectivity of 5G becomes a reality, bringing the world closer to Samsung’s vision of connected living,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “We are proud of the work we’ve accomplished to bring our first 5G smartphone to market and look forward to bringing it to everyone around the world in the coming year.”

Leading the World to 5G

As one of the only companies with an end-to-end 5G solution from chipsets, network core, radio solutions and user devices, Samsung is uniquely positioned to deliver a next-generation smartphone and network – in Korea, the 5G commercial network has been on air since December 1, 2018 by all mobile operators using Samsung’s 5G network core and radio solutions.

The introduction of the Galaxy S10 5G is a key milestone in Samsung’s research and development that also includes key breakthroughs like the world’s first gigabit speed 5G transmission, the first 5G handover between multiple cells, and now, its first 5G smartphone available on the market.

Bringing the New Era of Connectivity to Life

The Galaxy S10 5G puts the unrivaled power, speed and connectivity of 5G networks directly into the hands of consumers. With speeds up to roughly 20 times faster than 4G networks, consumers on a 5G network can download a full season of a TV show in minutes, play graphics-rich cloud games, stream 4K video with virtually no lag and enjoy enhanced VR and AR experiences. Additionally, 5G will unite more than 1 million devices per square kilometer transforming how consumers live, communicate and work by connecting not only smartphones but vehicles, factories, offices and cities as well.¹

To take full advantage of the increased power of 5G, the Galaxy S10 5G includes new advanced features that expand the viewing experience with the largest display available on a S Series device, create stunning photos and videos with intelligence and offer the powerful performance needed to keep pace.

• Large Viewing Experience: The Galaxy S10 5G’s 6.7-inch Dynamic AMOLED display with edge-to-edge screen allows digital 5G content to be seen as it was intended. Samsung has developed a visual display that fully immerses consumers in the high-quality HD content, games, augmented reality and video conferencing made possible through 5G.

• Pro–Grade Hexa Camera: The Galaxy S10 5G significantly upgrades the smartphone camera with a neural processing unit (NPU), to help with the perfect shot, as well as six total cameras including the 3D Depth Camera. It accurately provides depth information by measuring the length of time for a light signal to bounce off subjects to deliver bokeh effects with Live focus video, measure objects with Quick Measure.

• Ultimate Performance: In addition to delivering the speed to download a season of HD television in minutes or buffer-free experiences for uninterrupted streaming, the Galaxy S10 5G packs a 4,500mAh battery for streaming content and playing games without needing to recharge frequently. For those times where power may be low, the Galaxy S10 5G uses Super Fast charging at 25W.

Galaxy S10 5G will be available in Majestic Black, Royal Gold, Crown Silver colors starting in Korea beginning April 5, 2019 and will expand to additional markets after.

For more information about the Galaxy S10 5G, visit news.samsung.com/global/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy.

¹ According to Samsung Research & Development

	Galaxy S10 5G
Display	6.7-inch Quad HD+ Curved Dynamic AMOLED, 19:9 *Default resolution is Full HD+ and can be changed to Quad HD+ (WQHD+) in Settings. *Screen measured diagonally as a full rectangle without accounting for the rounded corners; actual viewing area is less due to rounded corners and camera hole.
Camera	Rear: Quadruple Camera with Dual OIS – Telephoto: 12MP PDAF, F2.4, OIS (45°) – Wide-angle: 12MP Super Speed Dual Pixel AF, F1.5/F2.4, OIS (77°) – Ultra Wide: 16MP FF, F2.2 (123°) – 0.5X/2X optical zoom, up to 10X digital zoom – 3D Depth: hQVGAFront: – Selfie: 10MP Dual Pixel AF, F1.9 (80°) – 3D Depth: hQVGA
Body	77.1 x 162.6 x 7.9mm 198g
AP	7nm 64-bit Octa-core processor (Max. 2.8 GHz + 2.4 GHz + 1.7 GHz) 8nm 64-bit Octa-core processor (Max. 2.7 GHz + 2.3 GHz + 1.9 GHz) *May differ by market and mobile operator.
Memory	8GB +  256GB/512GB *May differ by market and mobile operator. *User memory is less than the total memory due to storage of the operating system and software used to operate the device features. Actual user memory will vary depending on the operator and may change after software upgrades are performed.
Battery	4,500mAh
	Super Fast Charging compatible on wired with QC2.0, AFC and PD3.0 Fast Charging compatible on wireless Improved wireless charging speeds with Fast Wireless Charging 2.0 Wireless PowerShare *Fast Wireless Charging 2.0 only available with Samsung devices that support 10W+ wireless charging, such as the left pad on the Wireless Charger Duo Pad (sold separately). Wireless charger requires power connection
OS	Android 9.0 (Pie)
Network	Enhanced 4×4 MIMO, Up to 7CA, LAA, LTE Cat.20 – 2.0Gbps download, 150Mbps Upload + None Standalone (NSA), Sub6 / mmWave (28G, 39G) *May differ by market and mobile operator.
Connectivity	Wi-Fi 802.11 a/b/g/n/ac/ax (2.4/5GHz), VHT80 MU-MIMO, 1024QAM – 1.2Gbps Download / 1.2Gbps Upload *May differ by market and mobile operator.Bluetooth® v 5.0, ANT+, USB Type-C, NFC, Location (GPS, Galileo*, Glonass, BeiDou*) *Galileo and BeiDou coverage may be limited.
Payment	NFC, MST *May differ by market and mobile operator.
Sensors	Accelerometer, Barometer, Ultrasonic Fingerprint Sensor, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Proximity Sensor, RGB Light Sensor
Authentication	Lock Type: Swipe, Pattern, PIN, Password Biometric Lock Types: Fingerprints, Face
Audio	Stereo speakers and earphones: Sound by AKG Surround sound with Dolby Atmos technology (Dolby Digital, Dolby Digital Plus included)Audio Playback Format: MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA, DSF, DFF, APE
Video	MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM

^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.


* This article was originally published here