The Galaxy series is and always has been about forward-thinking innovation. Each new addition to Samsung’s signature lineup of mobile devices pushes the boundaries of what smartphones, tablets and wearables can do – streamlining more aspects of daily life by empowering users to do more.
On June 27, Samsung launched a competition to celebrate the tenth anniversary of the Galaxy family – featuring $40,000 in prize money – that challenges designers around the world to dream up their own boundary-pushing Galaxy design. Read on to learn more about the Samsung Mobile Design Competition and how to enter.
What Is the Samsung Mobile Design Competition?
Held in collaboration with leading design magazine Dezeen, the Samsung Mobile Design Competition is a global contest that challenges contestants to come up with innovative ways for Galaxy devices to be utilized in the future.
The competition, which runs through August 4, is open to any and all designers (individuals, studios and students) and includes categories spanning both product and graphic design.
Those competing in the “Next Mobile +” product-design category will submit accessory designs for Galaxy smartphones, tablets and wearables (including the Galaxy Watch and Galaxy Buds) that take the mobile experience to the next level. Contestants competing in the “Next Mobile Wallpaper Paradigm” graphic-design category will submit visuals that take wallpaper design in a new direction by incorporating game-changing elements like interactivity and contextual awareness.
How Do I Enter?
Entering the contest is easy and may be done by visiting Dezeen’s official website, which includes full details on the competition, including submission instructions and prize information.
Those interested in entering the “Next Mobile +” product-design category should submit, among other items, their design files, as well as a full description of product’s concept, detailed information on its specifications and target audience, and renderings of lifestyle images (or videos) depicting it in use. Contestants competing in the “Next Mobile Wallpaper Paradigm” graphic-design category should submit, among other items, their final design – in image, video or APK file format – as well as still images of their design on various Galaxy devices, and an explanation of the idea behind it.
How Will the Winners Be Selected?
Submissions will be subjected to several rounds of evaluation, with only the best of the best entries advancing to the next stages.
Once the initial rounds are completed, the top five finalists in each category will present their ideas on September 25 before a panel of Samsung executives and well-known designers – including Erwan Bouroullec, one half of the famed furniture-design duo the Bouroullec brothers – who will select the contest’s first, second and third place winners.
The first-place winning individual or team in each category will take home the competition’s $10,000 grand prize. The second and third place winners will receive cash prizes totaling $5,000 and $3,000, respectively, with the remaining finalists earning honorable mention honors and $1,000 prizes.
Each of the top three winners will receive an invite to this year’s Samsung Developer Conference– held from October 29–30 in San Jose, California – where they’ll officially receive their awards. Mock-ups of the top five entries will also be featured at the conference.
Calling All Creators
The countdown’s officially on! If you think you’ve got a great idea for a game-changing Galaxy accessory or graphic design, submit your concept to Dezeen’s website by August 4 for a chance to win one of the competition’s top prizes.
InfoComm 2019 was held from June 12 to 14 in Orlando, Florida. Those attending not only received an overview of recent trends in the global display industry, but they were also able to experience the latest innovations in display technology firsthand.
During the event, Samsung introduced various usage scenarios that demonstrated how digital signage could be installed in a variety of environments, ranging from classrooms to retail and offices. Here, to wrap up the 10 Years of Signage Innovation series, we’ll take a look at exciting new possibilities for display technology – some of which are already part of our daily lives.
Three ‘Hot Spots’ at InfoComm 2019
The corner of Samsung’s InfoComm 2019 booth that showcased The Wall Luxury transformed the event space into a movie theater. A modular display based on Micro LED technology, The Wall Luxury transcends the limitations of conventional displays in terms of size, screen ratio and resolution; measures only 29.9mm thick; and features a bezel-less design that allows it to seamlessly merge into the wall and the living room.
When the screen is off, it displays media arts or virtual wallpapers that transform The Wall Luxury into an art piece. As one attendee shared, “Pixels are invisible to the eye even when seen from up close.” Attendees also expressed excitement for the impending surge in demand for luxury home cinema products.
Have you ever wished that a detailed product description would pop up in the background automatically, without requiring you to call for assistance? Samsung MagicINFO 7 is an all-in-one system that manages advertising content on digital signage so consumers can view product information right away.
A new AI-based algorithm enables the system to display the right advertisement at the right time through customization. So for example, when shopping, if you pick up a certain cosmetic product from the shelf, the system will recognize the sensor under the product and instantly display the product information (as seen in the image above). As the system is based on the big data that includes shopping patterns of store visitors and their moving routes, there will be a countless number of scenarios for the system to use.
In meetings, where opinions are shared and decisions are made, easy and efficient communication between participants is crucial. Samsung’s new Flip 65” streamlines these situations by offering users a 65-inch touchscreen with a fast response speed. Visitors who tested out the display remarked on how impressed they were by its ability to recreate the effects of brush strokes. Not only that, the product also features a No Gap Wall Mount that allows it to be easily fixed to a meeting room wall so offices can utilize their space more efficiently.
When Advanced Technologies Enter Our Lives
Such advanced display technologies will completely change many aspects of our lives. What we have only seen in science-fiction movies is gradually becoming reality. Transformations in the office, classroom and restaurants – places where people spend a lot of their time – show us how far we have come in terms of display technology advancements.
Here we see a group meeting at a global company in which two teams from the company’s San Jose and Seoul offices are video conferencing using Cisco’s Webex Room Kit.1 The display’s 4K resolution allows the participants to clearly see the letters on the screen so they can properly discuss the design.
*Sample image
Technological innovations have changed how we work. People have become more inclined to work from home or hold remote meetings, and employ other forms of work that transcend limitations in time and space to make the work process more productive. Samsung’s SMART Signage Solution reflects this trend, and is helping to create ‘smart offices’ in partnership with Cisco.
Thanks to Samsung SMART signage and Cisco’s Webex Room Kit solution, which helps meeting participants in different locations feel as if they’re in the same room, consumers will be able to create virtual meeting rooms without any hassle.
In a middle school math class, a teacher takes advantage of visual aids with complex tables and graphs using Samsung’s Flip. The display helps the teacher conduct a collaborative class, rather than a one-sided lecture, by enabling him to pull up digital textbook files to solve problems with students. Everything written on the screen during class is sent to the students via email, so they don’t have to worry about writing everything down for future reference.
*Sample image
Samsung replaced the blackboard with the introduction of the Flip in order to create a new type of learning environment. One that connects the classroom to new information in real time, and keeps students interested by helping teachers prepare a variety of class materials. This ‘live blackboard’ will help teachers foster a lively class environment that encourages students’ creativity.
For someone whose favorite lunch is a cheeseburger from the place down the street from her office, the trip to the burger joint becomes a daily routine. She’s there today too, as usual. Because she visits every day at around the same time, her favorite set automatically pops up on the kiosk when she is ready to order. When she is ready to pay for her food, the coupon stamps she gathered during the past week pop up as well, automatically applying a discount to her bill.
*Sample image
The role of digital signage in shopping will also expand to the point that it will act as an ‘AI secretary’ that customizes the shopping experience for each customer. In the past, displays were a one-way communication method that offered information to the audience. Now, they deliver customized information according to customers’ behaviors and preferences. Scenarios that cater to the needs of both customers and retailers can be shown on the display, such as an automated message announcing a 20 percent discount when a fruit stall wants to sell off excess inventory.
“We will provide more advanced forms of communication by implementing touch functionality and sensors, as well as a display content management system and analysis function,” said Kay Hwangbo, Signage Products Product Planner at Samsung Electronics’ Visual Display Business.
A Display that Transcends Limitations
We may not have noticed each and every change, but digital signage is now deeply immersed in our lives, connecting different parts of it together <See 10 Years of Signage Innovation: Episode ①>. For the last 10 years, Samsung Electronics has continuously pushed technological boundaries and maintained its leadership of signage innovation <See 10 Years of Signage Innovation: Episode ②>.
Going forward, Samsung will continue to lead the industry with innovative digital signage solutions. The focus will be about thinking outside of the conventional notion that signage is a one-sided advertisement that feeds information to the audience. The first step is to advance interactive communication that thoroughly analyzes customers’ interests, needs and behaviors.
“The industrial display business boasts huge growth potential,” said Seog-gi Kim, Executive Vice President of Samsung Electronics’ Visual Display Business. “The industry will become a broader B2B business that covers everything from display hardware to software, solutions, consulting, content development, remastering and more.”
1Webex Room Kit is a collaboration tool that enables remote meetings and content sharing.
Samsung Electronics along with livestock management solution company Lives’Talk, is donating 700 wearable devices for the tracking of nomadic livestock to local farmers in Almaty, Kazakhstan. In commemoration of this event, on June 26 around 50 participants attended a donation event, including Salembaev Zangar, Almaty Branch Manager of Kazakh Invest and Sang-woo Han, Head of Samsung Electronics SECE.
The idea for a wearable device for nomadic livestock came about through Samsung Tomorrow Solutions (STS), a competition for social contribution endeavors hosted by Samsung Electronics. The winner of the 2017 STS Grand Prize, a project named ‘Lives’Talk’, was proposed by a team of members with previous experience of living in Kazakhstan as a way to mitigate one of the biggest challenges faced by Kazakh nomadic communities, this being the amount of time taken to source and retrieve livestock in rural areas.
Following their 2017 STS win, Lives’Talk launched as its own company in 2018. In order to then make their idea a reality, Lives’Talk worked with a team from the Samsung C-Lab, Samsung Electronics’ internal venture training center. The realized product is a device capable of being attached to the backs of livestock for sturdy transmission.
Keeping Track of Livestock For a Living
Finding livestock that have been put out to pasture in rural Kazakhstan is the primary job of many nomads, but given the expansive terrain of this farmland, many animals are lost to predators if not found by nightfall. Given the arduous nature of these risky yet crucial tasks faced in Kazakh livestock farming, the number of nomadic farmers is fast decreasing.
In order to help mitigate these problems, the Lives’Talk team came up with a wearable device for livestock that harnesses a GPS transmitter-receiver and relay for real-time livestock tracking and management. Not only does this device effectively reduce the amount of time taken to find livestock but it can also solve the issue of missing livestock. Furthermore, the device also converts livestock information collected in real time into data useful for managing the entire livestock farming process, from raising to selling.
Taking Action
Lives’Talk’s pilot wearable device for livestock project will take place over two months at 50 pastures in Mynjylyk and Boleksaz, the two nomadic areas near Almaty, Kazakhstan, following the donation of the devices by Lives’Talk and Samsung to the nomadic communities there.
Samsung is not only supporting Lives’Talk’s pilot project but has also dispatched employee volunteers to help realize the project. These employee volunteers will train the recipients of the livestock tracking devices on how to use the devices and their wider tech ecosystem, providing entrepreneurial advice to help the farmers in these communities become independent.
“Samsung Electronics endeavors to recognize and promote individual talent and ability to the end of generating solutions that can help people,” noted Sang-woo Han. “With these wearable devices for nomadic livestock and the volunteer efforts of our employees, we hope not only to solve an issue specific to these Kazakh areas but also to make the future of the residents brighter.”
For more information on Lives’Talk, please follow this link.
With the continuous evolution of smartphone technology, discovering fresh new features on the latest device can seem nearly impossible. The Galaxy S10 line bucks that trend. Besides the device’s marquee innovations (Wireless PowerShare, Ultrasonic Fingerprint Scanner and Ultra Wide Camera lens to name a few), the latest in the Galaxy line boasts many lesser-known handy features. Here, Galaxy S10 developers select ten advanced features sure to help users live more efficiently.
1. Jump to Your Favorite Apps Securely with Lock Screen ‘App Shortcuts’
Security meets convenience in the Galaxy S10 line’s lock screen shortcuts. With this enhanced feature you can secure the apps pinned to your lock screen with a handy ‘finger scan and swipe’ motion. Simply scan your fingerprint as usual, then swipe up from the fingerprint sensor to an app icon to open it. In situations where you need to access your most-used apps quickly, snap straight to them from the lock screen without compromising on security.
The Galaxy S10’s in-display Ultrasonic Fingerprint Scanner offers vault-like security with its FIDO Alliance-certified anti-spoofing technology. Now, your fingerprint scanner is not only a top-notch security measure, but a platform to launch your favorite apps quickly and securely.
2. Streamline Your Life with ‘Bixby Routines’
Imagine; as soon as you get into your car in the morning, music fills the space and Bixby turns on voice controls, all without you having to touch a thing. Then, as you arrive at work, vibration mode is activated and Wi-Fi disconnects. As your day goes on, your smart assistant moves seamlessly through various other pre-arranged routines, ensuring that your device is always the perfect complement to where you are and what you’re doing. What’s more, once you’ve set a few routines manually, Bixby learns from your habits and suggests new routines that it thinks will suit you. There’s no need to be constantly taking your phone out to fiddle with settings when you’ve got ‘Bixby Routines’ to take care of the little things.
Setting up manual routines is easy too. If you’re taking a walk, set a routine so that music plays as soon as you connect your headphones, then have your phone activate Wi-Fi and open YouTube as you arrive back home. Playing a game? Set a routine so that you enter ‘Do not disturb’ mode upon opening the game, and notifications don’t distract you.
The list of conditions that can be programmed to trigger settings adjustments and new actions is endless. And with ‘Bixby Routines’, the more routines you set, the easier life becomes.
3. Keep a Hand Free with ‘One-handed Mode’
Have you ever been holding something important in one hand, and trying to use your phone with the other? How many of us have been in the middle of cooking, and when we go to check the recipe on our phones only one of our hands is clean? With the Galaxy S10 line’s edge-to-edge screen, reaching up to pull down the notifications bar or interact with other features near the top of the screen can require regripping the phone or using your other hand. But no more, with the Galaxy S10’s optimized ‘One-handed mode’.
This feature is easily activated with either a quick swipe up from the corner of the screen (with ‘Gesture Controls’ enabled), or a triple-tap of the home key. Once turned on, the feature brings up a miniature version of your screen that puts even the features right at the top of the display well within reach. After using one-handed mode to navigate to the feature you want to use, simply tap the black area next to the downsized screen to snap your display up to full size again.
4. Stretch your Screen with ‘Gesture Controls’
Want to get the most out of your edge-to-edge AMOLED display? On the Galaxy S10 line, enabling ‘Full-screen gestures’ will remove the navigation bar at the bottom of your screen, and allow you to perform the same actions with simple swipes up from the left, right and center spots at the bottom of your screen. Prefer a different orientation for the swipe spots? Customize the layout and swap the positions for the ‘back’ and ‘recent apps’ swipe positions. The central swipe spot remains the ‘home’ option.
Smooth and intuitive, the Galaxy S10 line’s complete gesture control system allows for the removal of navigation buttons that take up your screen space. Three minimal grey lines are visible at the very bottom of the screen to avoid any confusion over swipe positions. Enabling gesture controls lets you take full advantage of your screen real estate and provides a glimpse into a truly button-less future.
5. Take a Smart Break with ‘Temporary Mute’
In a world where ‘digital detoxes’ are becoming commonplace, more and more users are making use of their devices’ ‘Do not disturb’ function. This feature mutes all calls, alerts and media (unless select exemptions are put into place) until the user chooses to turn it back off again.
But sometimes, users who have entered ‘Do not disturb’ mode when heading into a meeting or going to sleep risk missing important alerts if they forget to turn alerts back on. Enter, Samsung’s new ‘Temporary mute’ feature, which allows users to choose, down to the minute, how long their phone will remain on mute for. After they get out of their meetings or wake up in the morning, users’ devices automatically switch back to previous sound modes so that they don’t miss any important alerts.
6. Make Your Power Use ‘Smart’ with ‘Adaptive Power Saving’
With the Galaxy S10 line’s Adaptive power saving mode, your phone will adjust battery settings throughout the day and maximize your battery life without you having to lift a finger. Based on Samsung’s AI technology, ‘Adaptive power saving’ studies your usage patterns and keeps frequently used apps running while preventing unused ones from consuming battery life in the background.
In high-usage periods where users are watching a lot of videos, playing games, or taking sudden trips that require them to use their phones a lot, the device will automatically enter power saving mode to extend power-on time. Users don’t always have time to monitor battery life and change their settings accordingly, but with ‘Adaptive power saving’ your phone has it covered!
7. Let ‘Shot Suggestion’ Guide You to Stunning Pictures
Utilizing machine learning gleaned from the analysis of more than 100 million photos, the Galaxy S10 line’s ‘Shot Suggestion’ feature helps you take pictures like a pro. Once you turn the feature on, just follow the visual prompts on the screen and watch your ‘best shot’ fall effortlessly into place.
‘Shot Suggestion’ is ideal for when you want to show a single person or place in a lot of different lights, as the AI suggests a varied range of compositional styles. Especially helpful for nature and landscape shots, ‘Shot Suggestion’ ensures the horizon is level, while helping you improve your proportions and positioning. With the AI assistant, finding the perfect composition for your photos is a snap!
8. Compose Visual Media like a Pro with ‘Grid Lines’
The key when composing a shot from a ‘bird’s eye’ angle – for instance when taking photos of food –is to ensure the camera is held completely level.
The ‘Grid lines’ feature on the Galaxy S10 line helps you produce well-balanced bird’s eye shots. After the feature is turned on in settings, a levelling guide will appear in the middle of the screen to make sure you’re holding the phone perfectly flat. Simply align the circle in the center of the screen with the guide, and voila! Even a beginner can take well-composed bird’s eye shots every time.
The Galaxy S10 line’s grid mode is a lifesaver for vloggers too, as it helps ensure that videos taken on a selfie stick, or similar peripheral, are steady, with the subject well-centered. Pair the Galaxy S10’s ‘3X3 Grid’ view with the camera’s other smart optimization features and capture media that will make people say ‘wow’!
9. Let AI Touch Up Your Pictures with the Photo Editors ‘Style’ Features
Did you know you can now let AI edit your photos for you? First applied on the Galaxy S10 line, the ‘Style’ feature uses GAN deep learning to intelligently analyze your photo and ensure that the subject is distinguished from the background, while employing various effects including ‘Color Pencil’, ‘Comic’, ‘Watercolor’ and ‘Pastel’. These vivid effects are utilized in different ways for every individual picture, and really make the image look as though it was originally created in whichever medium you select.
All of these features are included in the Galaxy S10’s default ‘Gallery’ app, allowing users to easily add effects to their photos and removing the need to install separate apps. Simply select a photo in your gallery, click on the pencil icon at the bottom of the screen and select ‘Style’ from the ‘more options’ menu in the top right of the screen. Distinct from preset filters, now AI deep learning can uniquely apply its effects to best match your picture.
10. Animate Yourself with ‘Mini Motion AR Emoji’
The Galaxy S10 line offers an enhanced ‘AR Emoji’ experience with its new ‘Mini Motion’ feature. The upgraded capability employs advanced motion tracking technology to allow users to capture full-body movements and see them replicated by their avatar in real-time. With enhanced character design and naturalized movements and expressions, now your avatar can do whatever you can!
With streamlined avatar content creation, the Galaxy S10 line’s ‘Mini Motion’ feature makes life easier for content creators, and can even provide a dance partner for the kids to boogie along with. With constantly evolving motion tracking technology and the ability to detect even the smallest facial changes, ‘Mini Motion’ offers an exciting glimpse into a whole new world of personalized motion tracking.
There are few things more annoying than spam calls and texts. At best, they are a distraction and a nuisance. At worst, they can be dangerous scams. Just last year alone, over 26 billion robocalls were made in the U.S. It’s no wonder that some people are choosing to ignore phone calls altogether.
There’s no reason to give up some of your smartphone’s features just to avoid unwanted ads. With just a few simple steps, you can have better control over spam calls and ads on your Galaxy device.
Ad Blocker
Potentially dangerous adverts don’t just come in the form of spam calls but they can also appear on websites. Malware can spread through malicious adverts, also known as malvertisements, placed on legitimate and popular websites and compromise the security of mobile devices.
Ad blockers or content blockers remove malvertisements from your browser, giving you peace of mind as you surf the net. Samsung Internet allows users to activate up to five ad blockers simultaneously for a more secure web browsing experience.
How to Activate Ad Blocker
1. Open the Samsung Internet menu
2. Tap on the ‘Ad blockers’ icon
3. Download and install your preferred ad blockers
4. Enable ad blockers
Smart Anti-Tracking
Have you ever wondered how some websites seem to know your tastes and preferences? As soon as you load the page, you are instantly shown adverts of products that are tailored to your interests. These targeted adverts are made possible by trackers, which follow your clicks and browsing habits.
Samsung Internet uses on-device machine learning to identify trackers in a website. By removing tracking cookies, Samsung Internet’s Smart Anti-tracking feature stops websites from seeing your online activities.
How to Activate Smart Anti-tracking
1. Open the Samsung Internet menu
2. Enter ‘Settings’
3. Select ‘Privacy and Security’
4. Tap ‘Smart anti-tracking’ and select ‘On’
Smart Call1
Knowing who is calling you is the first step to banishing spam calls and Samsung’s Smart Call function does just that. The feature automatically identifies and detects robocalls and lets you simply block or report spam numbers. Go to ‘Caller ID and spam protection’ in Call Settings to activate the function.
Switch on ‘Caller ID and spam protection’ under Call Settings to activate Smart Call.
1The available functions and features may vary by country and device. The features are provided by Hiya (www.hiya.com).
Samsung Electronics today announced its new 27-inch CRG5(C27RG5) gaming monitor, the latest in Samsung’s line of curved gaming monitors. The CRG5 delivers innovative new gaming features including a lightning-fast 240Hz refresh rate and NVIDIA G-SYNC compatibility — providing a powerful combination of unparalleled picture quality and speed for intense gameplay.
“Samsung’s delivering next-level gaming experiences with innovative curved displays using the latest graphics technology to immerse gamers like never before,” said Seog-gi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Combining a 240Hz refresh rate with NVIDIA G-SYNC compatibility in Samsung’s new CRG5 curved gaming monitor gives gamers advanced performance for the most graphic-intense games.”
The 27-inch CRG5 delivers a 1500R display curvature combined with a lightning-fast refresh rate through 240Hz RapidCurve technology, eliminating screen lag time while displaying ultra-smooth scenes for a truly immersive experience. The monitor has been validated by NVIDIA to meet the performance and image quality requirements for G-SYNC compatibility and delivers smooth, tear-free, low-latency gameplay during any scene, all in full HD resolution (1920×1080).
The monitor has deeper blacks and brighter whites with a 3000:1 contrast ratio, providing superfine detail even in the brightest and darkest parts of a game. CRG5 has a curved vertical alignment (VA) panel display, providing an immersive gaming experience with wide viewing angle.
CRG5’s minimal bezel design offers near edge-to-edge screen on three sides and a sturdy, ergonomic stand to help gamers stay comfortably immersed in gameplay. Gamers can also select pre-set display options for any genre of game with an on-screen digital menu, and for more advanced customization users can create up to three separate display profiles to easily switch between.
The new curved gaming monitor joins Samsung’s full line of innovative curved gaming displays, including the company’s new groundbreaking 49-inch, CRG9 that immerses gamers in detail and color with a high-resolution super ultra-wide gaming monitor with a 32:9 aspect ratio, dramatic 1800R curved screen and HDR1000. The Dual QHD display (5120×1440) leverages Samsung’s revolutionary Quantum dot technology for an exceptionally wide range of accurate color reproduction, so every game feels true to life.
The CRG5 will be unveiled at the PC Gaming Show from PC Gamer, broadcast live on Twitch, June 10 at 10:00 AM Pacific Time. The CRG5 will be available globally in Q3 2019.
For additional information on Samsung’s curved gaming monitors, please visit DisplaySolutions.com and tune into the Twitch broadcast.
Onstage at the PC Gaming Show in LA, eSports host Sean Plott and Samsung Electronics Marketing Manager Dean Delserro introduce Samsung’s new CRG5 curved gaming monitor.
Samsung Electronics staff introduce new curved gaming monitor, the CRG5 (27-inch), to industry officials at the PC Gaming Show in LA.
The CRG5 (27-inch) curved gaming monitor on display at the PC Gaming Show in LA.
Interest in “emotional lighting” is steadily increasing as light is considered to be one of the key elements with which to create an atmosphere of personal intimacy. Accordingly, the majority of retail stores switch out their lighting from time to time to help display themselves in a more personable and emotional way.
LED tunable lighting solutions are a prime means of enhancing an emotional atmosphere in that they allow the user to change the ambience of a space without having to add another light or replace a bulb. Most of these tunable lamps use LED modules with two color temperatures to generate a range of inviting light variations.
Samsung Electronics’ new ‘T-series’ chip-on-board (COB) LED features superb white-color tunability within a single LED package by using advanced phosphor technology and chip-scale packaging design, which together take color mixing to new levels. Consequently, lamps using Samsung’s T-series LEDs can provide industry-leading light efficacy with significantly enhanced color quality.
In the T-series, chips are covered completely in green phosphor, which enables lights with different color temperatures to blend and produce a homogenous color, eliminating the need for a diffuser. Conventional tunable LED modules require a diffuser for smooth color mixing, adding another layer for the light to pass through and causing a drop in the light efficacy levels.
Samsung’s COB design allows the T-series to offer a high rate of light output per light-emitting surface (LES) and low thermal resistance in a single LED package. Additionally, its unique, concentric circle chip arrangement provides high uniformity. These qualities make the T-series ideal for a wide range of indoor lighting applications – particularly those in retail stores, boutique hotels and coffee shops where high-quality spotlighting is essential to enhance an appealing spatial ambience.
Thanks primarily to these outstanding color mixing features, Samsung’s T-series LED modules won at the 2019 LIGHTFAIR International (LFI) Innovation Awards in the category of LED/OLED Chips and Modules, and were also honored with the prestigious Judges’ Citation Award.
Note: The trophy is displaying the former product name at the time of award submission, the E-series, which has changed to the T-series.
Samples of this award-winning T-series are now available worldwide, with three variations in luminous flux level and LES size.
For every brand, generational change is a big challenge. Who is this new generation? What motivates them? How are they different from the rest of the population? Right now, we have to get ready for Gen Z, a generation of young people born after 1996 who are now joining the global workforce and have become an important group of consumers.
Most people I speak to are surprised when I tell them that Gen Z already numbers nearly two-and-a-half billion people. That’s more than the much-discussed Millennials. For us at Samsung, generational change is nothing new. We are in our 50th year as a company, and truly understanding consumers – their wants, needs and aspirations – has always been at the heart of our innovation. The way I see it, Samsung is not so much about the technology we create; rather, it’s about giving people the tools they need to do what they can’t.
Still, with every generation, we have to rethink how we can make that happen. After all, the relationship between brands and consumers is constantly changing, so we have to ask ourselves: what do we need to do to remain relevant?
A Generation of Dreamers
Every generation is unique in its own way, and Gen Z is no different. But I thought it would be useful to share some of our insights into this new generation, because I believe that their values and their motivations are very close to what Samsung stands for.
We started our research by asking who Gen Z are. Yes, they are highly diverse and unique, but what have they got in common that drives them? What do they value the most? We did surveys, and we spoke to many of them directly, really listening to what they had to say.
What we learned is that Gen Z is a very resilient generation. They’ve grown up during an economic downturn and global crises – but they haven’t given up hope. In fact, they are determined to change the world for the better.
So, they are dreamers, but they are dreamers with purpose. They know what they want and are passionate in what they stand for, and they expect the same from brands. They dream big, and we must dream with them.
The Era of ‘Storyliving’
For this new generation of change-makers, it isn’t enough for brands to simply have great products or services. Gen Z cares about a brand’s values and how they measure up against their own. Seventy-seven percent of them believe that ‘doing good’ should be an integral part of running a business. This means that brands can no longer just focus on storytelling, for this is the era of ‘storyliving.’
Here at Samsung, we’ve had to really consider how our own values match up.
Gen Z is a generation that dreams of defying barriers – and so do we. “Do What You Can’t” is our rallying cry. It embodies what we stand for as a brand, and I think that resonates perfectly with the Gen Z outlook.
With a mindset of relentless innovation, we continue to seek out new opportunities to create experiences that can change people’s lives.
This is about so much more than just technology. It’s about the value we deliver. Whether that’s with the Be Fearless virtual reality app, which helps people tackle their deepest fears, such as a fear of public speaking or height anxiety, to the Samsung Blind Cap, which enables Paralympic swimmers to receive cues from their trainers indicating when to flip at the end of their lane.
Defying Barriers
Gen Z are mankind’s first true digital natives. They don’t know a life without the internet, and using technology is completely natural to them. I find that very exciting, because I really do believe that they are going to unlock the potential of our technology like no generation before.
They are going to use technology to reach new heights, and we are going to be right there with them on that journey.
We connect with them by helping them succeed. And that starts with what we do best: listening and understanding. We want to help them achieve their potential with whatever tool, skill or lifehack they need.
But Gen Z is about as diverse as can be, and Samsung is a global brand that must cater to the individual on an international scale. In every region, country and even community, we take our core values and apply them on a local level to address specific needs.
In Kings Cross, London, an exciting project is underway that really showcases what this looks like.
Samsung is creating a new space in an area that has already undergone big changes, leaving some locals feeling disconnected. We want to help – not by prescribing solutions, but by listening and helping where there’s a need. That’s why I don’t see Samsung Kings Cross as a store, but as a hub of culture, innovation and learning. We’re even recruiting staff that can speak all the different languages found in the local community – including British Sign Language, because there is a large school for the deaf nearby.
We will listen to this new generation, and we will help them drive positive change, achieve their potential, be responsible citizens, and dream… with purpose.
Our goal is to be an authentic, relevant brand that resonates with Gen Z. I’m confident that we can do that, because social purpose has always been a part of Samsung’s DNA.
* This editorial is based on YH Lee’s address at Cannes Lions 2019.
Samsung Electronics completed a massive state-of-the-art five-screen LED display installation at the iconic One Times Square building in New York City on May 31, 2019. The new high-end displays from Samsung measure more than 11,639 square feet (1,081 square meters) when combined.
Samsung’s new displays at One Times Square take up the entire front facing panel and reflect some of the most valuable advertising displays in the world. The displays feature premium center-stage exposure with full motion video, live-streaming and interactive capabilities.
“We are excited to showcase our LED displays at one of the world’s most renowned destinations, said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “New York’s Times Square is not only a high-traffic location, it is a symbolic center of culture and commerce, making it the ideal place to showcase our leading technology on such a colossal scale.”
Jamestown, a real estate investment and management company, owns and manages the property One Times Square, the 25-story building located in the heart of Times Square in New York City. Home to the New Year’s Eve ball drop, the globally recognized building has been central to New Year’s Eve traditions celebrated around the world.
“One Times Square serves as an advertising platform for the world’s most iconic brands,” said Michael Phillips, President of Jamestown. “Samsung delivers a best-in-class visual experience that will showcase these brands in the highest quality.”
PRISMVIEW, a subsidiary of Samsung Electronics America, was responsible for the design, supply, manufacturing and installation of the project. Last year, Samsung also completed installation of outdoor LED signage at Two Times Square, located opposite from this recently completed project.
Samsung’s SMART LED Signage XPS Series features a reinforced design to deliver uninterrupted color-uniform content in any setting. The XPS 160 and XPS 080 models used at One Times Square feature advanced color calibration, an energy-saving design and the industry’s highest-quality, tier-one LED diodes.
A time lapse video highlighting the three-month transformation process was created to capture the accomplishment, showcasing the visual impact of the displays from day to night and their durability that can withstand extreme weather conditions.
About Prismview, a Samsung Company Prismview is a subsidiary of Samsung Electronics Co., Ltd. Founded in the early 1990s as YESCO Electronics, acquired in March 2015, and rebranded as Prismview, A Samsung Electronics Company. Prismview designs, engineers and manufactures large-format LED video display solutions out of its Logan, Utah, USA headquarters. Prismview offers a diverse line of technology solutions, integration and operational services for a variety of applications, including sports and live event venues, digital out of home applications, digital billboards, spectaculars and gaming, and LED message center displays. Learn more about Prismview at www.prismview.com.
About Jamestown Jamestown, LP was established in 1983 as an investment and management company focused on income-producing real estate in the United States. Over the last 35+ years, Jamestown has grown its portfolio of assets in key markets throughout the U.S. and expanded its investment footprint to South America and Europe. Jamestown’s capabilities include: acquisitions, capital markets, property management, asset management, retail leasing, design, sustainability, and risk management. Jamestown has headquarters in Atlanta, GA and Cologne, Germany, and offices in New York, NY, Boston, MA, San Francisco, CA, Los Angeles, CA, and Bogota, Colombia. For more information, visit www.jamestownlp.com.
Samsung Electronics is collaborating with the International Organization for Migration (IOM) to provide training on ethical recruitment and fair labor practice to its staff, local suppliers and other business partners in Malaysia.
According to the International Labor Organization (ILO), around 40 million people worldwide are unfortunately the victims of modern slavery which today takes many different forms. Of these 40 million, 25 million people find themselves the victim of forced labor, often hidden in plain sight yet working across all kinds of industries and geographies. One-fourth of this number are migrant workers, meaning they are working in a country other than that in which they were born. Achieving safe labor migration requires the involvement of various actors across countries of origin, transit and destination.
This training for the Malaysian corporation and supply partners on forced labor and ethical recruitment was held at the Setia City Convention Center in Setia Alam, Malaysia, and gathered around 80 managers working in Samsung’s supply chain.
Participants learnt about the key characteristics and risks of modern slavery, as well as best practices to counter it. This included ethical recruitment, due diligence, and strategies to identify and tackle unethical employment practices. The discussions also highlighted to the attendees the various policies and regulations currently in force in Malaysia to prevent modern-day slavery.
This training is part Samsung Electronics’ ongoing efforts towards building the business capacity to address modern slavery. A key focus point of these efforts is to raise awareness within the company and its business partners of the protection of the labor rights of migrant workers active in its supply chains; Samsung’s commitment to prevent, identify and mitigate unethical recruitment practices is laid out in its Migrant Worker Guidelines.
Despite their key role in today’s globalized economy, migrant workers remain a vulnerable group. IOM and Samsung Electronics are collaborating to raise awareness and inspire action among all its employees, sub-contractors and stakeholders to help eradicate forced labor.
technology, eliminating screen lag time while displaying ultra-smooth scenes for a truly immersive experience. The monitor has been validated by NVIDIA to meet the performance and image quality requirements for G-SYNC compatibility and delivers smooth, tear-free, low-latency gameplay during any scene, all in full HD resolution (1920×1080).
