Samsung Electronics to Strengthen its Neural Processing Capabilities for Future AI Applications

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that it will strengthen its neural processing unit (NPU) capabilities to further extend the reach of its artificial intelligence (AI) solutions.

In line with its focus on next-generation NPU technologies, Samsung plans to create over 2,000 related jobs worldwide by 2030, which is about 10 times the current headcount. The company will also expand upon its existing collaboration with globally distinguished research institutes and universities, and support the nurturing of future talent in the field of AI, including deep learning and neural processing.

“For the coming age of AI, Samsung is committed to delivering industry-leading advancements brought to life by our NPU technologies,” said Inyup Kang, president of System LSI Business at Samsung Electronics. “As we leverage our differentiated technology, close partnerships with global institutes and active investment in top talent, we are excited to take future AI processing capabilities to the next level.”

Samsung introduced its first NPU in the company’s premium mobile processor, the Exynos 9820, last year and plans to continue offering advanced on-device AI features for high-performance mobile chips. Applications for Samsung’s NPUs will expand into areas such as automotive processors that power in-vehicle infotainment (IVI) and advanced driver assistance systems (ADAS), as well as next-generation datacenters optimized for big data processing.

The System LSI Business and Samsung Advanced Institute of Technology — Samsung’s R&D arm — together plan to extend and evolve the company’s current NPU research into novel AI hardware technologies such as neuromorphic processors that aim to operate at the level of a human brain.


* This article was originally published here

Mobile Security Quiz: Is Your Smartphone Safe?

Browsing the Internet and staying connected with our mobile devices has become almost second nature to many of us. As we store some of our most valuable and private information on our phones, it’s more important than ever before to keep our devices secure and protected.

Luckily, you don’t need to be an expert to stay safe in our connected world. Check out the quiz below to see if you have the basics covered.




* This article was originally published here

How Colors Bring Out the Best in the Galaxy S10’s Dynamic AMOLED Display

The smartphone revolution transformed the way we see the world: offering access to communication, information and entertainment – all in the palm of our hands. At the center of this revolution lies the smartphone’s display.

From watching the latest blockbuster to snapping breathtaking pictures, the highest levels of brightness, color accuracy and contrast are crucial to delivering the best possible color expression and the optimal mobile experience. The Galaxy S10’s striking colors and beautiful display have garnered considerable media attention, and the device has been designated DisplayMate’s highest-ever “Excellent A+” grade. This outstanding visual experience begins with the Dynamic AMOLED display.

Brilliant (1200-nit) Brightness

No matter where you are, you can enjoy a clear and bright viewing experience with the Galaxy S10 line. The Dynamic AMOLED display ensures that you can check your messages or easily search for restaurant recommendations without having to find a shaded spot when you’re outside and on the go.

When it comes to displays, brightness is measured in terms of luminance – the amount of light per square unit that the display emits or reflects. With a peak luminance of 1200 nits (40 percent greater than the Galaxy S7), the Galaxy S10’s display allows users to enjoy bright, clear images even under direct sunlight, without having to shade the screen with their hand or turn their back to the sun.



The Galaxy S10 is the world’s first mobile display to support HDR10+¹ which optimizes content’s brightness levels to offer users truly immersive viewing experiences. The display is backed by the official HDR10+ logo certification, which was created after several months of discussion with related organizations and companies to expand the HDR10+ certification standard – a standard that had previously only applied to TVs – to mobile devices.

Utilizing its HDR10+ Dynamic Tone Mapping feature, the Galaxy S10 ensures that content like films and shows are depicted precisely as their creators intended. This allows the display to adjust brightness to every single scene, creating better shadow detail, and making light scenes lighter and dark scenes darker.

The Galaxy S10 opens the door for users to enjoy an ever-growing collection of HDR10+ mobile content. This includes the rich library of HDR10+ content that’s accessible via Amazon Prime – the collection which was previously only available on HDR10+-compatible TVs. The Galaxy S10’s camera also allows users to record their own HDR10+-quality content with true-to-life colors and brightness.

Ever-So-Accurate Colors (0.4 JNCD)

Years of innovation in display technology have led to new heights of color expression for smartphone displays.

This is especially noticeable when viewing photos. Have you ever received photos from your friends whose colors looked washed out when viewed on your smartphone’s screen? A lack of color reproduction could be to blame. When it comes to color reproduction, it doesn’t matter how well a photo is shot, nor how high-quality the camera may be. Rather, it all depends on the color reproduction capacity of the display.



Like Samsung’s QLED TVs, the Galaxy S10’s display has been certified by Verband Deutscher Elektrotechniker (VDE) to produce 100 percent color volume in the DCI-P3 color range. This means that just like Samsung’s latest TVs, the Galaxy S10 can be counted upon to deliver a viewing experience that’s second to none. While previous Galaxy devices’ AMOLED displays have supported a wide range of colors, the Galaxy S10’s display takes color reproduction to the next level, producing true-to-life colors at the highest brightness levels.



The Dynamic AMOLED display received a score of 0.4 from DisplayMate for their evaluation of its Just Noticeable Color Difference (JNCD)². This stunning level of color reproduction makes watching a movie or show on the Dynamic AMOLED display a cinematic experience. It also helps ensure that when shopping for clothes or other products online, the colors of the items that you see on your screen will closely match the colors of those items in real life.

A World-Class (2,000,000:1) Contrast Ratio

When watching a movie or playing video games, the deeper the contrast, the more immersive the visual experience. In fact, the ability to make out shadowy figures in the dark can mean the difference between life and death when you’re playing a first-person shooter game.



The Galaxy S10 line takes gaming and watching videos to the next level with an industry-best, VDE-certified 2,000,000:1 contrast ratio. This opens the door for even more accurate color gradation³ and enables the display to produce exceptional detail and deeper contrast.



When gaming, greater contrast makes it that much easier to navigate dark settings and spot items and lurking enemies. When watching dark scenes in a film like the latest space-set thriller, the enhanced contrast allows even the most subtle of details to shine through.

“We innovate with displays to make the mobile experience more enjoyable and immersive,” said Kee-Hyon Park, a display R&D engineer in Samsung Electronics’ Mobile Communications Division. “That’s why we’ve enhanced every aspect of the Dynamic AMOLED display: to add brilliant, high-quality visuals to more aspects of daily life.”


¹ HDR10+ is a next-generation open standard for high dynamic range (HDR) video. The HDR10+ Logo License Program is the product of a joint venture established by Samsung Electronics, 20th Century Fox and Panasonic Corporation. HDR10+ logo certifications are evaluated by VTM Group, a certification/logo management services company based in the U.S.
² The Just Noticeable Color Difference (JNCD) measurement evaluates color accuracy based on the bare minimum color difference that the human eye can perceive. The closer a display’s JNCD score is to zero, the more accurate its colors are.
³ Accurate low-gradation color expression technology is not included in the Galaxy S10e.

* Images and videos included in this article have been simulated for illustrative purposes.


* This article was originally published here

The Wall Luxury: Samsung’s New Digital Display Innovations Introduced at InfoComm 2019

Samsung Electronics today announced the global launch of The Wall Luxury at InfoComm 2019 in Orlando, Florida. The latest version of The Wall, Samsung’s bespoke modular Micro LED screen can be custom-tailored to any size and aspect ratio enhancing the interior of the living space. The Wall Luxury brings a new level of immersive viewing and ensures that consumers can experience this superior picture quality in the comfort of their own homes.

Additionally, InfoComm 2019 attendees can experience Samsung’s other latest display innovations including MagicINFO 7 with AI-Based Analytics Solution, the new Flip 65’’ and QLED 8K signage.

The Wall Luxury: See the Greatness from the Comfort of your Home

Samsung is introducing its luxury version of The Wall, the ground-breaking Micro LED, large-format modular display. Ideal for even the brightest areas of the luxury residential space, The Wall Luxury is configurable and customizable to a variety of sizes and ratios from 73” in 2K definition, to 292” in 8K definition. With a depth less than 30mm, the slim, bezel-less infinity design along with customizable décor frames allows the display to blend seamlessly into its surroundings, ensuring no disruption to the desired ambience of its environment.

Available globally starting July 2019, The Wall Luxury offers a new user interface and experience. Based on research into the lifestyles of target consumers and their preferences, the new luxury model goes beyond just image quality and provides a personalized user experience. A customizable décor frame enhances the display and ensures it fits any luxury space. Thanks to the 100,000-hour lifetime of its self-emitting diodes, The Wall is designed to never turn off, but to change into a digital canvas best matching the owner`s interior needs and personal mood. When the screen is not used, the Ambient Mode can display a variety of curated art from paintings, photographs and video art to customizable pictures with digital frames – that best suit the homeowner’s tastes.

The Wall Luxury is also equipped with the AI picture quality engine, Quantum Processor Flex. This delivers optimized picture quality scene-by-scene, regardless of the original source format. Quantum Processor Flex is a machine learning-based picture quality engine that analyzes millions of image data to automatically calibrate the original low resolution according to the modular screen resolution.

Whether viewing a classic movie, an anticipated sporting event or the latest console game, AI upscaling, Quantum HDR technology peak brightness of 2,000 nits and 120Hz video rate provide a rich and superior visual experience that is second-to-none. To complement the display’s visuals, Samsung has partnered with industry-leading home entertainment and automation providers. These include Harman Luxury Audio and Steinway Lyngdorf for audio solutions; Control4, Crestron and Savant for home automation solutions; and Domotz, Ihiji and OrvC for remote monitoring capabilities.

“Throughout the last twelve months, we’ve closely monitored interior design and technology trends to shape the product planning and development of The Wall Luxury,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We set out to create a product unlike anything else – matching the lifestyle and taste of those looking for the most exclusive and premium visual experiences in their homes.”

MagicINFO 7 with AI-Based Analytics: Turning Signage into Insights

Samsung’s MagicINFO 7 is a powerful content and device management solution for all types of smart signage, allowing businesses to conveniently create, schedule and play content across a signage network while delivering informative business insights through real-time integrated data collection and analysis. It is an all-inclusive platform that can meet all business requirements.

The commercial display market is changing rapidly, and many businesses require adaptive content. MagicINFO Analytics, powered by Brightics AI, turns the displays into a platform to deliver business insights. It allows users to optimize and automate store promotions and campaigns based on real-time integrated data. Using MagicINFO Analytics, marketers can analyze big data and in-store customer behavior to display the most relevant content customized for customers’ needs. MagicINFO Analytics also delivers meaningful performance reports allowing retail managers and marketers to better understand promotion results, informing future marketing campaigns.

At InfoComm 2019, Samsung has created a dedicated market-inspired space to showcase the many features and benefits of the powerful MagicINFO analytics solution. At the booth, Rule Manager, Behavior Sensing and Brightics AI tools enable the solution’s contextual marketing, traffic analysis, customized modeling and analysis capabilities. MagicINFO 7 supports all of Samsung’s smart signage products and beginning in 2019, will be embedded in its industry-leading QLED 8K signage — meaning all users will benefit from the full impact of this advanced technology, ultimately improving customer engagement while saving time and money.

New 2019 Flip 65’’: Digital Flipchart for Enhanced Collaboration

Expanding on the success of the 55” model, the new Flip 65” is the latest addition to Samsung’s portfolio of digital flipcharts, offering greater collaboration capabilities in an easy to navigate display. First unveiled at InfoComm 2019 and available globally from July, the 65” model provides a host of new features and is the world’s fastest interactive touch display – allowing teams to work smarter, faster and more efficiently.

The bigger 65-inch screen expands the usability of the display and is an ideal solution for large meeting rooms and classroom requiring a larger display. For this model, Samsung has introduced the No Gap Wall Mount, removing any unnecessary space between the product and the wall, meaning it is aesthetically appealing no matter the angle.

Samsung is now offering an advanced digital experience, truly making the move from analog to digital. Note Layer and Merge to Roll features create a completely interactive whiteboard, while Brush mode recognizes a wide range of pen thicknesses, ensuring users can produce the images they are looking for at just the stroke of a brush with the same smooth feel as a real paintbrush. Water and oil painting modes allow different styles and textures, while color mixing capabilities let users access a full, vibrant color palette. Finally, advanced technical capabilities such as connection to the cloud and popular cloud collaboration tools including Office365, OneDrive and Remote Desktop¹ as well as remote management allow users to take collaboration beyond the Flip and empower employees across multiple locations.

Also announced at InfoComm 2019, Samsung and Cisco have unveiled the next phase of their strategic partnership to improve modern workplace collaboration. By integrating Samsung’s superior 4K UHD SMART signage QMR Series with the Cisco Webex Room Kit Mini, groups and teams that are spread out across different locations can communicate over video and encounter a high-quality experience. The combination also provides a plug and play experience that is designed and optimized for smaller huddle spaces of three to six people, a true “Huddle in a box” solution. Additionally, Samsung’s new Flip 65” is the first interactive display that will be incorporated into Cisco’s upgraded version of the Webex Room Kit Series that is scheduled for release later this year. The combination will enable Webex co-creation on Samsung Flip 65” and expand from in-room ideation to two-way whiteboarding for teams located anywhere across the globe.

“The partnership between global leaders Cisco and Samsung will transform the workplace,” says Sri Srinivasan, Senior Vice President and General Manager, Webex Devices at Cisco. “Samsung’s visual display technology is second to none., Integrating these displays with Cisco’s Webex Room Kit Series will change the meeting room experience for distributed teams, whether they are gathering in huddle spaces or co-creating.”

“Collaboration is at the heart of any great business and our partnership with Cisco, the leader in telepresence and networking technology, will allow us to transform workspaces,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “We look forward to working with Cisco to continually innovate the way businesses collaborate.”

QLED 8K Signage: The Market’s Highest Resolution Signage Launching Globally in Q3

Following the unveiling of the 82” QLED 8K Signage at ISE 2019 in Amsterdam, Samsung is today announcing the global availability of the display and an expanded portfolio, unveiling the 98” model. Both models will be available worldwide beginning Q3 of this year. Samsung’s QLED 8K combines the market’s highest resolution with artificial intelligence-enabled upscaling technology powered by Quantum processor in 8K. This means content can be produced at a lower cost and in lower resolution but can still be displayed in 8K quality. The brilliant picture quality, with 100% color volume and peak brightness up to 4,000 nits, brings every detail to life attracting customer attention. All in a slim, minimal design that seamlessly fits into any customer environment in portrait or landscape mode, QLED 8K Signage offers a new level of visual impact for businesses.

To learn more about InfoComm 2019, visit www.infocommshow.org. For more information about Samsung’s latest SMART Signage Displays, please visit https://displaysolutions.samsung.com/infocomm2019.

¹ Feature will be available beginning September 2019 through a software update.


* This article was originally published here

The Secrets Behind Galaxy Buds’ Premium Audio Performance

Since 2016, Samsung Electronics has been pushing to bring comfort and portability to the forefront of the mobile audio experience with their wearable earbuds – with industry-leading success.

In their latest iteration, Samsung’s Galaxy Buds have been engineered to deliver premium audio in a truly wearable design. Let’s take a deep dive into the features, from acoustic design to software to form, that enable the wireless earbuds to provide a new mobile audio experience.

Sound by AKG

The latest Galaxy Buds mark the first time that AKG is bringing outstanding sound quality to a truly wireless product. But what defines excellent sound quality? A cursory glance at audio reviews and audiophile forums will show that the answers are diverse. While some users favor rich bass tones, others prefer headphones with a spacious soundstage.

There is, perhaps, no person better qualified to answer this question than Dr. Sean Olive, Acoustic Research Senior Fellow at Harman International. For the past seven years, Dr. Olive and his team have been conducting in-depth research into the perception and measurement of headphone sound quality.

“Good sound is achieved when the headphones accurately reproduce the music without adding any audible distortion or noise to the original sound,” he says.

Dr. Sean Olive (middle) testing headphones with his team

By testing the response of a wide range of listeners, Dr. Olive and his team have developed an objective tool to measure the sound quality of headphones. Dubbed the Harman Target Curve, the measurement helps audio engineers design headphones that replicate the experience of listening to music in a reference listening room.

“Sound quality involves different attributes, including spectral or timbral qualities, spatial qualities and distortion, and noise. The goal for AKG is to be as neutral, accurate and transparent as possible for each of these attributes,” he explains.

Described by Dr. Olive as “a perfect marriage between science, engineering, and art,” Galaxy Buds were tuned to the Harman Target Curve by acoustic engineers at AKG. The wireless earbuds achieved a truly impressive performance on the Curve, significantly higher than other wireless earphones, winning the praise of Dr. Olive.

“The sound quality of the new Galaxy Buds is impressive,” Dr. Olive says. “It is difficult to say they have any sonic personality, which is the ultimate compliment I can give.”

Users can tailor the tone of the Galaxy Buds to suit their tastes and different musical genres by using the customizable equalizer, which features five unique settings. With eartips designed to maximize the noise-minimizing advantages of canal-type earbuds, Galaxy Buds let users listen to their favorite tunes, regardless of the surroundings.

Scalable Codec

In addition to perfecting the acoustics, designing wireless earbuds presents additional challenges. For one, the reliance on Bluetooth to transmit audio information makes wireless earbuds susceptible to interference.

Featuring Samsung’s proprietary Scalable Codec, Galaxy Buds ensure that users can enjoy their favorite tunes without interruption. The codec prevents audio chopping by changing the bit-rate according to the strength of the Bluetooth connection. When the wireless connection is weak, Scalable Codec automatically encodes the audio information with a higher compression ratio, allowing the earbuds to receive data without interruption.

Adaptive Dual Microphone

Galaxy Buds’ noise-canceling capability extends beyond the listening experience. Featuring an Adaptive Dual Microphone, the wireless earbuds also minimize external noise in phone conversations.

The Adaptive Dual Microphone combines signals from an inner and outer microphone. While the outer receiver detects audio in the surrounding area, the inner microphone picks up vibrations resonating inside the body. By processing and mixing the two sources, the Adaptive Dual Microphone produces an accurate representation of the user’s voice. The microphones are further enhanced by SolomonVoice technology and Wind Noise Reduction capability to help Galaxy Buds deliver the user’s voice clearly.




* This article was originally published here

Samsung Electronics Remains Top Brand in Asia for Eighth Consecutive Year

Samsung Electronics has been named the best brand in Asia in 2019 for the eighth year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.

The ranking – which aggregates views from across 15 major product categories including automotive, retail, F&B and consumer electronics – is based on consumer insights and offers a clear measure of the most highly regarded brand names today.

Samsung became number one across six categories, including the most mobile-friendly brand, the strongest local brand, and the brand with the values that best align with those of respondents.

This year’s Top 1000 Brands survey also saw Samsung coming out top in the mobile phone, TV manufacturer and smart home technology categories.

The study explores consumer attitudes in 14 markets in Asia. To ensure an accurate representation through this study, the survey targets age, gender and monthly household income to establish a balanced survey landscape.


Survey Methodology

Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The survey was conducted between March 13 and April 10, 2019. The study explores consumer attitudes in 14 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Research relies on a total of 400 respondents in each market. In Japan, India and China, participants number 800, 1200 and 2000, respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.

The study encompasses 15 major categories: alcohol; apparel and accessories; automotive; beverages; consumer electronics; courier services; financial services; food; home appliances; household and personal care; media and telecommunications; restaurants; retail; sports properties; and transport, travel and leisure. Within these major categories there are 81 sub-categories.  Categories and sub-categories change a bit each year. The main tweaks this year were: Removed Digital Experience sub-category under Consumer Electronics Changed Toothpaste sub-category under Household & Personal Care to “Dental Care” Added Toys & Games sub-category under Household & Personal Care.

Participants gave their response to the following questions:

• Question 1: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”

• Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”

* This article was originally published here

The Wall Luxury : Samsung’s New Digital Display Innovations Introduced at InfoComm 2019

Samsung Electronics today announced the global launch of The Wall Luxury at InfoComm 2019 in Orlando, Florida. The latest version of The Wall, Samsung’s bespoke modular Micro LED screen can be custom-tailored to any size and aspect ratio enhancing the interior of the living space. The Wall Luxury brings a new level of immersive viewing and ensures that consumers can experience this superior picture quality in the comfort of their own homes.

Additionally, InfoComm 2019 attendees can experience Samsung’s other latest display innovations including MagicINFO 7 with AI-Based Analytics Solution, the new Flip 65’’ and QLED 8K signage.

The Wall Luxury: See the Greatness from the Comfort of your Home

Samsung is introducing its luxury version of The Wall, the ground-breaking Micro LED, large-format modular display. Ideal for even the brightest areas of the luxury residential space, The Wall Luxury is configurable and customizable to a variety of sizes and ratios from 73” in 2K definition, to 292” in 8K definition. With a depth less than 30mm, the slim, bezel-less infinity design along with customizable décor frames allows the display to blend seamlessly into its surroundings, ensuring no disruption to the desired ambience of its environment.

Available globally starting July 2019, The Wall Luxury offers a new user interface and experience. Based on research into the lifestyles of target consumers and their preferences, the new luxury model goes beyond just image quality and provides a personalized user experience. A customizable décor frame enhances the display and ensures it fits any luxury space. Thanks to the 100,000-hour lifetime of its self-emitting diodes, The Wall is designed to never turn off, but to change into a digital canvas best matching the owner`s interior needs and personal mood. When the screen is not used, the Ambient Mode can display a variety of curated art from paintings, photographs and video art to customizable pictures with digital frames – that best suit the homeowner’s tastes.

The Wall Luxury is also equipped with the AI picture quality engine, Quantum Processor Flex. This delivers optimized picture quality scene-by-scene, regardless of the original source format. Quantum Processor Flex is a machine learning-based picture quality engine that analyzes millions of image data to automatically calibrate the original low resolution according to the modular screen resolution.

Whether viewing a classic movie, an anticipated sporting event or the latest console game, AI upscaling, Quantum HDR technology peak brightness of 2,000 nits and 120Hz video rate provide a rich and superior visual experience that is second-to-none. To complement the display’s visuals, Samsung has partnered with industry-leading home entertainment and automation providers. These include Harman Luxury Audio and Steinway Lyngdorf for audio solutions; Control4, Crestron and Savant for home automation solutions; and Domotz, Ihiji and OrvC for remote monitoring capabilities.

“Throughout the last twelve months, we’ve closely monitored interior design and technology trends to shape the product planning and development of The Wall Luxury,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We set out to create a product unlike anything else – matching the lifestyle and taste of those looking for the most exclusive and premium visual experiences in their homes.”

MagicINFO 7 with AI-Based Analytics: Turning Signage into Insights

Samsung’s MagicINFO 7 is a powerful content and device management solution for all types of smart signage, allowing businesses to conveniently create, schedule and play content across a signage network while delivering informative business insights through real-time integrated data collection and analysis. It is an all-inclusive platform that can meet all business requirements.

The commercial display market is changing rapidly, and many businesses require adaptive content. MagicINFO Analytics, powered by Brightics AI, turns the displays into a platform to deliver business insights. It allows users to optimize and automate store promotions and campaigns based on real-time integrated data. Using MagicINFO Analytics, marketers can analyze big data and in-store customer behavior to display the most relevant content customized for customers’ needs. MagicINFO Analytics also delivers meaningful performance reports allowing retail managers and marketers to better understand promotion results, informing future marketing campaigns.

At InfoComm 2019, Samsung has created a dedicated market-inspired space to showcase the many features and benefits of the powerful MagicINFO analytics solution. At the booth, Rule Manager, Behavior Sensing and Brightics AI tools enable the solution’s contextual marketing, traffic analysis, customized modeling and analysis capabilities. MagicINFO 7 supports all of Samsung’s smart signage products and beginning in 2019, will be embedded in its industry-leading QLED 8K signage — meaning all users will benefit from the full impact of this advanced technology, ultimately improving customer engagement while saving time and money.

New 2019 Flip 65’’: Digital Flipchart for Enhanced Collaboration

Expanding on the success of the 55” model, the new Flip 65” is the latest addition to Samsung’s portfolio of digital flipcharts, offering greater collaboration capabilities in an easy to navigate display. First unveiled at InfoComm 2019 and available globally from July, the 65” model provides a host of new features and is the world’s fastest interactive touch display – allowing teams to work smarter, faster and more efficiently.

The bigger 65-inch screen expands the usability of the display and is an ideal solution for large meeting rooms and classroom requiring a larger display. For this model, Samsung has introduced the No Gap Wall Mount, removing any unnecessary space between the product and the wall, meaning it is aesthetically appealing no matter the angle.

Samsung is now offering an advanced digital experience, truly making the move from analog to digital. Note Layer and Merge to Roll features create a completely interactive whiteboard, while Brush mode recognizes a wide range of pen thicknesses, ensuring users can produce the images they are looking for at just the stroke of a brush with the same smooth feel as a real paintbrush. Water and oil painting modes allow different styles and textures, while color mixing capabilities let users access a full, vibrant color palette. Finally, advanced technical capabilities such as connection to the cloud and popular cloud collaboration tools including Office365, OneDrive and Remote Desktop¹ as well as remote management allow users to take collaboration beyond the Flip and empower employees across multiple locations.

Also announced at InfoComm 2019, Samsung and Cisco have unveiled the next phase of their strategic partnership to improve modern workplace collaboration. By integrating Samsung’s superior 4K UHD SMART signage QMR Series with the Cisco Webex Room Kit Mini, groups and teams that are spread out across different locations can communicate over video and encounter a high-quality experience. The combination also provides a plug and play experience that is designed and optimized for smaller huddle spaces of three to six people, a true “Huddle in a box” solution. Additionally, Samsung’s new Flip 65” is the first interactive display that will be incorporated into Cisco’s upgraded version of the Webex Room Kit Series that is scheduled for release later this year. The combination will enable Webex co-creation on Samsung Flip 65” and expand from in-room ideation to two-way whiteboarding for teams located anywhere across the globe.

“The partnership between global leaders Cisco and Samsung will transform the workplace,” says Sri Srinivasan, Senior Vice President and General Manager, Webex Devices at Cisco. “Samsung’s visual display technology is second to none., Integrating these displays with Cisco’s Webex Room Kit Series will change the meeting room experience for distributed teams, whether they are gathering in huddle spaces or co-creating.”

“Collaboration is at the heart of any great business and our partnership with Cisco, the leader in telepresence and networking technology, will allow us to transform workspaces,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “We look forward to working with Cisco to continually innovate the way businesses collaborate.”

QLED 8K Signage: The Market’s Highest Resolution Signage Launching Globally in Q3

Following the unveiling of the 82” QLED 8K Signage at ISE 2019 in Amsterdam, Samsung is today announcing the global availability of the display and an expanded portfolio, unveiling the 98” model. Both models will be available worldwide beginning Q3 of this year. Samsung’s QLED 8K combines the market’s highest resolution with artificial intelligence-enabled upscaling technology powered by Quantum processor in 8K. This means content can be produced at a lower cost and in lower resolution but can still be displayed in 8K quality. The brilliant picture quality, with 100% color volume and peak brightness up to 4,000 nits, brings every detail to life attracting customer attention. All in a slim, minimal design that seamlessly fits into any customer environment in portrait or landscape mode, QLED 8K Signage offers a new level of visual impact for businesses.

To learn more about InfoComm 2019, visit www.infocommshow.org. For more information about Samsung’s latest SMART Signage Displays, please visit https://displaysolutions.samsung.com/infocomm2019.

¹ Feature will be available beginning September 2019 through a software update.


* This article was originally published here

Samsung Electronics Underscores Its Commitment to 8K Technology at QLED Summit in New York

Samsung Electronics today sponsored the third annual QLED Summit (8K Display Summit) hosted by Insight Media, focusing on the current state and future of 8K display technology at Millennium Times Square, New York City. The Summit offered insights into Samsung’s and other industry experts’ plans for 8K displays, as well as innovations in AI upscaling technology and the advancement of HDR10+ that is helping to propel 8K into the mainstream.

At the Summit, hosted by Insight Media – a display focused consultancy, more than 100 attendees including display and equipment firms, video producers, tech media and global tech reviewers from the US and Europe showed strong interest in basic technologies related to filming and transmission of high-quality images such as 5G network technology, filming equipment and image compression codecs.

This year, the QLED summit was held under the theme of 8K display for one day with intensive sessions of ▲8K technology and current market situation ▲8K content ecosystem and ▲8K-related technologies.

At the event, experts from the 8K ecosystem along with market research firms – ranging from display panels, filming equipment, content production, as well as compression and transmission technology industry to academic circles – shared the recent direction of 8K-related technologies from various perspectives and discussed future prospects.

The activity progress of 8K Association was also shared as it held its first public seminar in the US Broadcasting equipment event NAB Show in April. Since then, the 8K Association continued their activities such as unveiling plans to gradually increase its members from the current orientation towards TV manufacturers to establish a foothold for standardization and expand the 8K ecosystem.

“With the rapid expansion of 5G wireless network technology, 8K display market is expected to make great strides,” said Sonia Chen, Director of Display Marketing at Samsung Electronics’ Device Solutions America. “In particular, it will receive the spotlight among the millennial generation who are familiar with fast internet speed and high-quality image viewing.”

Professor Yung-Kyung Park, Head of the Color Design Research Institute at Ewha Womans University attended the summit to present the experimental results stating, “When we are viewing an ultra-high resolution image, our ability to recognize objects comprehensively tend to increase.”

“8K display technology is not a future technology – it is here today- and is available to viewers in Japan and other regions,” said Chris Chinnock, the president of Insight Media, who co-hosted the summit. He added, “unlike some concerns over a lack of 8K content, the development of all technologies and cooperation in the industry are proceeding rapidly. The industry prospects from experts who attended the summit are very positive, too.”

Meanwhile, guests in attendance, which included academics, industry professionals and members of the media, praised Samsung’s commitment to moving the 8K display industry forward and found value in the demonstrations of the technology through its QLED 8K TVs.

Hyogun Lee, Executive Vice President of Samsung Electronics Visual Display Business, showed confidence in the mainstreaming of 8K TV, stating that “for 4K TV too, there were concerns over a lack of content in its early days, but these concerns faded away after people experienced the actual picture quality. The best picture -quality experience will be chosen by consumers after all.”

For more information about Samsung’s QLED 8K TVs, please visit www.samsung.com.

For more information about the 8K Display Summit, please visit www.displaysummit.com.

About Insight Media
Insight Media is a technology consultancy focused on emerging technology in the ProAV, cinema, broadcast, consumer electronics and display industries. The company authors white papers and articles on these topics, provide technology and market assessment services and hosts events to discuss key technology trends in these market segments.


* This article was originally published here

[Essay] Sharing the Light: Bringing 1,000 Solar Lanterns to Vietnamese Villagers

A recent Samsung initiative saw my colleagues make over a thousand solar lanterns and donate them to residents of places like Chieng Noi, a rural Vietnamese village with extremely limited access to electricity. I was tasked with shooting a video about the journey to donate these lanterns to the villagers – and with experiencing their way of life, far away from the urban bustle I am used to.

When a village is remote enough to lack electricity, inevitably the location will be, though eco-friendly, isolated from urban areas. Ahead of us was a painstakingly long journey, rife with the promise of encounters with various insects and new and unusual local foods – all of which at first seemed overwhelming to our group, accustomed as we were to urban life.

But the importance of our mission was undeniable, and so after much planning and preparation, we finally set off on our five-day trip to Chieng Noi, Vietnam, to bring our carefully crafted solar lanterns to the residents.

Journey to Chieng Noi

Prior to leaving on this trip, I had researched Chieng Noi and was pleased to discover that the journey seemed relatively easy. The flight from South Korea to Noi Bai International Airport in Hanoi, Vietnam, was less than five hours, and the drive from the airport to Chieng Noi was only 400km.

However, upon setting off in our cars from Noi Bai Airport, I realized it was going to be nothing like I had expected. For the seventeen hours that ensued, we drove through dust clouds that brought visibility down to almost zero. Other difficulties also arose that further hindered our progress.



The first obstacle we faced was trees felled by a storm. The sheer length and number of the fallen trees made it difficult to clear a path. Therefore, all of us, including the whole camera crew, a local coordinator and an accompanying Vietnamese government official, rolled up our sleeves to help clear the road.

After hours of hard work shifting fallen trees, we were on the road again for a while before coming across a second obstacle. The wheels of our cars had gotten stuck in mud and were spinning, but the cars wouldn’t move. What made matters worse was that the previous day, it had poured with rain, creating a huge puddle of water. Once again, all of us joined forces to fill in the puddle and push the cars along by hand, but nightfall came quickly and we decided to spend the night in a nearby residence and call a tow truck in the morning.

Chieng Noi: A Village of Kindness

As we were behind schedule, we set off early the next morning in order to reach Chieng Noi, a small village made up of only 38 households. The first impression that I received upon arrival was one of kindness – even though it was the first time the village had received visitors from overseas, we were warmly welcomed by all the villagers.

Children curious about their mother’s interview with our camera crew peek into the house through an opening in the wall

Ahead of my visit, I had learned that there would be no official accommodation for our crew, and so I had brought a tent from Korea. But upon learning this, Lo Van Toan, the head of the village, led us to his house, waving away our protests with iterations of: “it is only for a few days, please make yourself at home.”

And his hospitality did not end there. In Vietnam, there is a custom that states a host must provide his guests with delicious food. During our dinner, pork was served – a rarity for the residents of Chieng Noi. Children gathered around and looked at us with eyes filled with curiosity. As I regarded them, the 12-hour journey I had just undertaken was forgotten.



As we went around the village, I couldn’t help but note how dark it was inside the houses, even in daytime – and I could only imagine how hard it must be to see at night.

We were also lucky enough to hear stories from the villagers themselves. “Our village is a farming village,” stressed one resident. “We often don’t finish until nightfall, and then must return from the fields in darkness, often getting lost on the way back home.”

“In this village, households are located apart from each other along a slope,” noted another villager. “If an accident was to occur… Well, it is scary even to think about.” It became clear that safety was the biggest concern regarding the village’s lack of electricity.

During the day, houses are still dark inside because of the lack of electricity – most children have to read books outside or near the door where daylight means they have some visibility

Another concern faced by the villagers was for their children. They described it as “heartbreaking” that the lack of light makes it difficult for their children to practice reading after dark.

Each household in Chieng Noi has three to four children – and the nearest school is an hour and a half’s drive away. Therefore, children stay in a dormitory during the week and return home to the village on weekends. When they return, they have to use the daylight hours to study and do homework, which means being outside or sitting in residence doorways in order to have enough light to see by.

The nights in Chieng Noi are long, and the village is often lit up by a small fire. Here, a family gathers around the fire and spends time together before going to sleep

A Brighter Future for Chieng Noi

As night fell, we started delivering the solar lanterns. The local children were particularly excited by the lanterns, playing around with them as if they were toys and shining them on each other’s faces, laughing all the while.



The adult villagers, meanwhile, expressed to us how useful they expected the lanterns to be. “I normally have to go outside and set a fire in order to be able to prepare vegetables at night, but now I can do it at home,” noted one villager. “I did not know a solar lantern could be this bright,” said another, excited to use the lanterns to read books at night.



We delivered a total of one thousand solar lanterns to the residents of Chieng Noi. Each is expected to last around two years, assisting the villagers as they go about their nighttime activities, helping them on their journeys home, and alleviating boredom by permitting them to read at night.

Given the arduous journey and remote location of Chieng Noi, it was a challenging undertaking, but now that I am back in Korea and can reflect upon the trip, I am taken aback by what a rewarding and special experience it was. And if someone asked me if I would do it all again? I would say, of course!

And the opinion of our colleagues from Samsung Electronics Vietnam? Nguyen Phuong Uyen Thuy Anh, Corporate Communications Manager, noted how heartwarming it was to see the smiles on the faces of everyone who was involved in the lantern program, saying:“I personally am so glad that I could be part of Samsung’s philanthropic efforts!”

* This article was originally published here

Samsung Launches Project PRISM With Customizable BESPOKE

Samsung Electronics’ Project PRISM, recently launched in Korea, features home appliances that can fit into any lifestyle by allowing customers the ability to personalize the materials, colors, shapes and designs of the products.

Launching PRISM

On June 4th, Samsung Electronics held a launch event to introduce Project PRISM at the Samsung Digital Plaza in Gangnam, Seoul. From the product displays to the café to the experience zone, the event held at Digital Plaza was more than just a showroom; it was a digital playground where visitors were able to explore the different types of customization offered.



The welcoming speech at the event was given by Samsung Electronics’ President and CEO of Consumer Electronics Division, Hyun Suk Kim. “There is a growing trend across this generation, especially among millennials, that sees us valuing personal tastes and experiences foremost,” noted Kim. “With Project PRISM, we are reflecting this trend, and hope that Samsung can become a prism-like medium, able to reflect each and every colorful consumer lifestyle.”

Kim also introduced the driving ideas behind Project PRISM and its first customizable product, BESPOKE. “Project PRISM’s philosophy is that only when truly reflecting a consumer’s lifestyle can a home appliance fit seamlessly into their lives – and BESPOKE marks the start of this process.”

Samsung’s First Customizable Refrigerator: BESPOKE

In order to bring about this new era of customized home appliances, Samsung has introduced BESPOKE, its latest refrigerator first showcased at the Samsung Digital Plaza event. The name itself has a clever double meaning, playing on the word for ‘custom-made’ and a combination of ‘be’ and ‘spoke’, highlighting the role the voice of the user has in its creation.



With the BESPOKE refrigerator, customers can customize their own configurations of material, color, sizing and other feature choices. Able to fit naturally into whatever home space the customer has available, the BESPOKE refrigerator comes in 8 sizes; 4-door freestanding, 4-door “kitchen fit”, 2-door BMF (upper refrigerator and lower freezer), 1-door refrigerator (24 inches), 1-door freezer (24 inches), 1-door kimchi refrigerator (24 inches), 1-door (alternating temperature, 18 inches) and kimchi plus.

With a BESPOKE refrigerator, customers can choose their preferred color from a 9-strong color range that includes navy blue, mint, pink and coral. Able to fit in seamlessly with any home interior styling, BESPOKE also features three different refrigerator door texture options.

At the launch event, visitors experienced six different lifestyle scenarios, from a one-person household to a double income family household, witnessing firsthand how the BESPOKE refrigerator could easily be adapted for any lifestyle.









The BESPOKE refrigerator is the first product in Project PRISM that, by encouraging customers to think outside of the box, is set to take home appliances to the next level and beyond their traditional spaces within the home.


* This article was originally published here

Samsung Enhances PC Portfolio with the Notebook 7 and Notebook 7 Force: Two New, Elegant Devices Built to Do What You Want

Samsung Electronics today announced the Notebook 7 and Notebook 7 Force – two sleek new devices crafted in Samsung’s compact yet delicate “solidity” design with serious speed and power. The slim and portable Notebook 7 includes diamond-cut edges and a near bezel-less display, with enhanced comfort and usability features that make it ideal for everyday use. Built for content creators and consumers who want superior performance from their PC, the Notebook 7 Force comes with next-generation graphics and expandable storage, and offers an immersive viewing experience in a beautiful, solid metal frame.

“The new Notebook 7 and Notebook 7 Force blend elegant design with impressive power and top-notch speed to give consumers an unparalleled experience,” said YoungGyoo Choi, Senior Vice President of the PC Business Team, Mobile Communications Business at Samsung Electronics. “These devices expand our portfolio in new directions, giving consumers the opportunity to pick the device that perfectly suits their lifestyle.”

Samsung Notebook 7: Premium Style and Usability 

Available in 13” and 15” models, the Notebook 7 features a gorgeous glass display in full HD and slim body that can easily be carried wherever you need to go. The device’s screen is superb with a high screen-to-body ratio and barely noticeable bezels that provide a premium viewing experience, so whether you’re watching a movie during the day, or working late into the night, everything is crystal clear. And with Gigabit Wi-Fi, you can instantly transfer large files, download a big presentation, or stream your favorite show without any buffering. In addition to this, sound comes alive on the Notebook 7 with Dolby Atmos^® audio, while an additional SSD slot¹ offers you the option to increase your storage.

Samsung Notebook 7 Force: Ultimate Power and Performance for Creators and Innovators

Whether you’re editing videos, streaming a movie in high-resolution, or even playing your favorite video game, the Notebook 7 Force delivers a supercharged PC experience. It features NVDIA’s latest GeForce^® GTX 1650 graphics, enabling up to 70% faster speeds than the previous generation GTX, and lets users run demanding graphic apps with ease. Thanks to the Notebook 7 Force’s expandable storage system and lightning quick file-reading capabilities, you can manage files and apps with maximum efficiency, as well as its Gigabit Wi-Fi that lets you connect, download and upload at speed². And with a variety of ports – including USB-C, USB 3.0, HDMI 2.0, and an SD card reader – you can connect all your devices without the need to plug in a single dongle.

A Whole New Look and Feel

Both the Notebook 7 and the Notebook 7 Force feature a brand-new, eye-catching design. Despite its solid metal frame, the Notebook 7 Force measures just 17.9mm in thickness, making it durable and light. Alongside the Notebook 7, you can enjoy a truly immersive PC experience, including a distraction-free full HD display, stunning brightness and a wide viewing angle that brings content to life. Both devices also bring sound to life with amazing Dolby Atmos^® audio that enriches the entertainment and puts you at the heart of the action.

The new PCs include enhanced features that make completing tasks and enjoying content a more comfortable experience. A reengineered Lattice keyboard and ultra-wide Precision Touchpad let you effortlessly navigate and multitask with laser accuracy. And the Notebook 7 and Notebook 7 Force allow you to intuitively and securely log in to your device with just a tap of a finger.

Availability

The Notebook 7 and Notebook 7 Force will initially be available in Korea and Hong Kong, followed by the U.S. and Brazil later in 2019. The Notebook 7 can also be purchased in Mainland China.

For more information about Samsung’s new PCs, visit https://news.samsung.com/global/ and http://www.samsungmobilepress.com.

Notebook 7 and Notebook 7 Force Product Specifications

	Notebook 7 13”	Notebook 7 15” Internal Graphics	Notebook 7 15” External Graphics	Notebook 7 Force
Dimensions	308.9 X 207.5 X 13.7mm	359.5 X 238.3 X 15.9mm	359.5 X 238.3 X 15.9mm	359.5 X 238.2 X 17.9mm
Weight	1.29 kg	1.69 kg	1.79 kg	1.85kg – 1.91kg
Display	13.3” Full HD (1920×1080)	15.6” Full HD (1920×1080)	15.6” Full HD (1920×1080)	15.6” Full HD (1920×1080)
CPU	Intel® 8th generation Core Processor	Intel® 8th generation Core Processor	Intel® 8th generation Core Processor	Intel® 8th generation Core Processor
Graphics	Intel® UHD Graphics	Intel® UHD Graphics	NVIDIA® GeForce® MX250	NVIDIA® GeForce® GTX 1650
Memory	Up to 16GB (LPDDR3)	Up to 16GB (LPDDR3)	Up to 16GB (LPDDR3)	Up to 24GB DDR4 (1 SODIMM + 4/8GBOn BOARD)
Storage	Up to 512GB SSD (NVMe)	Up to 512GB SSD (NVMe) + 1 SSD expandable slot	Up to 512GB SSD (NVMe) + 1 SSD expandable slot	Up to 512GB SSD (NVMe) + 2 expandable slots (1 HDD / 1 SSD)
WLAN	802.11ac wave2 2X2	802.11ac wave2 2X2	802.11ac wave2 2X2	802.11 2×2 ac wave2 & Gigabit LAN
Camera / Mic	720p HD / Dual Array Mic	720p HD / Dual Array Mic	720p HD / Dual Array Mic	720p HD Dual Array Mic
Audio	Stereo Speakers with Dolby Atmos®	Stereo Speakers with Dolby Atmos®	Stereo Speakers with Dolby Atmos®	Stereo Speakers with Dolby Atmos®
Security	Fingerprint	Fingerprint	Fingerprint	Fingerprint
Keyboard	Backlit	Backlit	Backlit	Backlit
Battery	55Wh	55Wh	55Wh	43Wh
Ports	USB-C (1) | USB 3.0 (2) | HDMI | microSD | HP/Mic	USB-C (1) |USB 3.0 (2) | HDMI | microSD | HP/Mic	USB-C (1) |USB 3.0 (2) | HDMI | microSD | HP/Mic	USB-C (1) | USB 3.0 (2) | HDMI | RJ45(LAN) | microSD | Security Slot | HP/Mic

¹ The Notebook 7 15” comes with a dual SSD slot.
² Gigabit Wi-Fi is the latest Wireless LAN that supports ultra-fast data transfer speeds.


* This article was originally published here

AMD and Samsung Announce Strategic Partnership in Ultra Low Power, High Performance Graphics Technologies

AMD and Samsung Electronics today announced a multi-year strategic partnership in ultra low power, high performance mobile graphics IP based on AMD Radeon graphics technologies. As part of the partnership, Samsung will license AMD graphics IP and will focus on advanced graphics technologies and solutions that are critical for enhancing innovation across mobile applications, including smartphones.

“As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring groundbreaking graphics products and solutions to market for tomorrow’s mobile applications,” said Inyup Kang, president of Samsung Electronics’ S.LSI Business. “We look forward to working with AMD to accelerate innovations in mobile graphics technologies that will help take future mobile computing to the next level.”

“Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market,” said Dr. Lisa Su, AMD president and CEO. “This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem.”

Key terms of the partnership include:

• AMD will license custom graphics IP based on the recently announced, highly-scalable RDNA graphics architecture to Samsung for use in mobile devices, including smartphones, and other products that complement AMD product offerings.
• Samsung will pay AMD technology license fees and royalties.

* This article was originally published here

[Samsung’s Digital Signage Innovations] ② How Digital Signage has Become a New Communication Platform

The signage industry started out with simple, outdoor advertisement displays. Fast-forward to today’s modern digital era, signage has evolved into a comprehensive communication platform used daily for multiple business functions and to deliver information in public places.

 

Samsung Electronics has been at the forefront of this signage evolution – leading the display market for ten consecutive years while pushing the industry further, through a number of technological transformations. Samsung has overcome numerous challenges along the journey and has introduced innovative, new products year after year.

 

 

Samsung Newsroom has explored how Samsung SMART Signage has evolved in the last decade and tracked its journey through to today.

 

 

Making an Airport Debut

“What is the necessity for installing large digital signage indoors just to display information? And why is this different from or better than a TV screen?” This was the most frequently asked question for Sungtae Lee in the early 2000s when digital signage first emerged. Lee was one of the trailblazers in designing commercial signage products at Samsung Electronics’ Visual Display Business.

 

In many conversations, before explaining how Samsung products were different from the others, he had to introduce the value proposition of digital signage and the different ways of utilizing the products: “We had a firm belief that digital signage would profoundly change the way people communicate. But it was not accepted as easily as we had initially thought,” noted Lee.

 

Samsung Electronics installed the world’s largest indoor airport LED signage, covering a total of 1,012 square meters, at the New Istanbul Airport in 2018.

 

Perceptions changed as digital signage began to create new markets by converging with new technologies. For Samsung, this convergence and opportunity started with airports, according to Lee.

 

An airport is a large and complex structure that requires the processing of substantial amounts of information in real-time – from check-in counters to baggage claim. Naturally, digital signage products and solutions were inevitable. “Offering our proprietary software, Samsung was a pioneer in introducing a Flight Information Display System (FIDS) that was designed to remotely process video clips and deliver information through the data networks 24 hours a day. This implementation laid the groundwork for Samsung SMART Signage,” said Lee.

 

 

3.4 Times Bigger and 54 Percent Slimmer, a Decade of Efforts to Go Beyond the Limit

In the early 2000s, Samsung introduced its LCD signage, 32-inch in size. Comparing this early model to the 110-inch LCD signage, unveiled in 2014, the size of Samsung’s digital signage had increased by 3.4 times in a decade.

 

It became slimmer as well. Samsung’s latest 4K signage, introduced in 2019, is 49.7 mm thick. Compared to the first model, which was 109 mm thick, the thickness of Samsung’s digital signage has more than halved through the company’s extensive research and continuous efforts.

 

In addition, the locations to install digital signage are being diversified from airports and inside of buildings, to offices, clothing shops, bus stops, subway stations and large-sized outdoor billboards.

 

As Samsung digital signage expanded into different spaces, it required technologies that addressed the challenges presented by various environmental factors, including temperature, humidity and solar heat, such as UV rays and infrared rays.

 

 

This was how Samsung Magic Glass was born. By blocking reflected light, Samsung Magic Glass increased visibility and reduced infrared rays by 40 percent. “We adopted a distinctive heat protection technology to improve durability and also acquired high standards in waterproof, dustproof (IP56), and breakproof specifications (IK10). That’s why our digital signage works properly even with severe dust and harsh environmental conditions, and can also withstand a strong shock,” said Sehee Park responsible for planning outdoor products at the Visual Display Business’ Product Strategy Team.

 

 

Bigger and Brighter Samsung SMART Signage Leads the Trend

 

Samsung has shown its innovative leadership in the digital signage industry, most notably with the installation of its large-scale LED signage at the COEX Shopping Center in Seoul in March 2018. Connecting two walls using a single continuous screen with curved corners, the signage is comprised of approximately 31,000 LED display modules attached 10mm from each other, demonstrating an impressive level of precision and accuracy. This product is a perfect example to demonstrate Samsung’s expertise and leadership in digital signage technology.

 

“We incorporated an optimized waterproof solution into every connecting part of the display for maximum durability. Our proprietary picture quality processing technology allows the display to express colors vividly for a long period of time,” said Seungjae Soh at the Visual Display Business’ Product Strategy Team.

 

Additionally, by acquiring YESCO Electronics in 2015, a company specializing in commercial LED display, Samsung has solidified its leadership in the LED market.

 

 

Retail spaces have also presented opportunities for Samsung. Since outdoor signage is used to attract shoppers, it must immediately grab their attention and catch their eye, further demonstrating the importance of both vivid and vibrant colors.

 

To meet such needs, Samsung unveiled a high brightness signage lineup in various sizes. In particular, double-sided high brightness¹ signage has been well-accepted by retail shops and Quick Service Restaurants (QSR), as it supports up to 3,000 nits for outdoor screens and 1,000 nits for indoor screens. Moreover, the latest 85˝ double-sided display can be installed at bus stops for street advertising, targeting commuters and passers-by.

 

 

In an ever-evolving industry, one of the latest trends is QLED 8K signage. Samsung is leading this innovation as well, as it was the first company to introduce an 82” ultra-high resolution 8K signage product, taking a step forward in signage innovation. Moreover, the AI-based quantum processor allows any video clip – no matter the resolution – to be converted into 8K resolution, providing a truly vivid expression of color. Samsung’s 8K product lineup is poised to expand its horizons in the second half of this year.

 

“There is a strong need for our latest 8K signage amongst luxury retail stores which want to display vivid images. In addition, thanks to our AI upscaling technology, which converts any content to 8K regardless of the original resolutions, the 8K signage is being well-received by customers. Just like we did in the last decade, we will always continue to provide industry-leading products and services,” stated Seog-gi Kim, Executive Vice President of the Enterprise Business Team, Samsung Electronics.

 

As digital signage is rapidly becoming a next-generation communication platform, Samsung is aiming to push forward with new solutions. Stay tuned to our next episode to discover the future of digital signage.

 

¹ This technology extends Dynamic Range to make bright spots brighter and darker spots darker so that color range and contrast appear much closer to reality.

 

* This article was originally published here